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Privacy Marketing Analytics: Direct Marketing and Personal Information
A July 6, 2012 National Post article More tailored offerings wanted: survey indicates many Canadians are willing to provide more personal information in return for targeted marketing offers. Information privacy is a concern for all direct marketers who target consumers with database marketing campaigns, social media, Tablet PCs (eg. iPads, PlayBooks), smartphones (eg. BlackBerry, iPhone), and Internet search ads such as Google Adwords. Marketing analytics professionals must also be careful to protect consumer information privacy … Read marketing article »
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