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Macroeconomic Marketing Analytics: Employment Insurance (EI) Direct Marketing Campaigns
Employment Insurance (EI) Statistics Canada data indicates that over one-third of EI claimants collect Regular benefits: but direct marketing campaigns may encourage them to enrol in self-employment, training and job creation programs. March 2012 Number of employment insurance beneficiaries by type of income benefit Statistics Canada data reveals that 69% of EI claimants collect Regular EI benefits. In contrast, less than 1% are in a job creation or self-employment assistance program; fewer than 3% in … Read marketing article »
Filed under: Macroeconomic Marketing Analytics

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