Analytics Added | September 20th, 2012 | Share Analytics
Analytics Updated | Fri, Jun 14, 2013 at 15:40
A Tablet PC owner is almost 5 times less likely than a smartphone user to visit a website after reading a Twitter Tweet. A Google Analytics data report recently compared iPad, PlayBook, and other Tablet PC users to smartphone Internet behaviour. Tablet PC owners don’t use social media as much as as iPhone, BlackBerry, and other mobile phone subscribers. Social media marketing via Twitter, Facebook, LinkedIn, and other social networking sites is less effective for reaching Tablet computer owners in Canada. Google Tablet Web Analytics in Canada contains details how Google Analytics may measure and track Tablet, smartphone, desktop, and laptop PC and website visitor behaviour. The chart below summarizes Tablet and smartphone website visitors – by traffic type for a one year – to a sample website. Over 80% of the website’s Twitter referral traffic among mobile website visitors are smartphone users, versus only 18% who are Tablet visitors. iPad, PlayBook and other Tablet PC users are not engaged on Twitter to connect with online content.
Tablet and Smartphone Website Visitors by Traffic Type
Tablet PC and smartphone owners arrive at websites via direct referrals, organic Internet search, and RSS Feeds to the same degree. The Tablet App is a more effective means by which to reach Tablet PC owners doing a wider variety of online tasks on iPads, PlayBooks and other Tablet PC devices. Industry Market Share and Market Size Calculations estimate Tablet PC demand in Canada for several business verticals. Increased demand for the Tablet will make digital magazine Tablet Apps more popular online marketing channels for reaching iPad, PlayBook, and other Tablet PC users.
Written by tumbleweedmarketresearchanalyst
Share Analytics Links
© 2013 Share Analytics on Facebook, Twitter and Social Networks