Tablet App blood donation digital marketing may target over 1.6 million Canadian Tablet PC owners eligible to donate blood. Watch Canadian Blood Services (CBS) videos on a Tablet to learn about donating blood. Tablet PC computer ownership in Canada market share estimates estimate Anglophone and Francophone Tablet owners will be 2,105,030 by 2031. A digital magazine Tablet App publication might encourage blood donation during National Blood Donor Week. iPad, PlayBook, Samsumg Galaxy, Kindle, and Android Tablet PC owners may receive personalized images, videos and articles about blood donation experiences. Blood donor stories may be posted by Canadian Blood Services marketing, blood donor clinic staff, blood donors, and donor recipients.
Tablet App Blood Donor Digital Magazine
A Tablet digital magazine blood donor App may show content based on a donor’s characteristics: age, gender, health history, whether he or she has ever received blood, or known a blood donor recipient. A blood donation digital magazine Tablet App may how content based on the type of donation a person might give. Tablet owners and potential blood donors might be asked to register on the Canadian Blood Services website or complete a blood donor questionnaire or call 1-888-2 DONATE. Canadians who have donated might share blood donor experiences by with a video or brief article posted with an iPad, PlayBook, Galaxy, or Android PC Tablet. Maps and blood donation clinic locations – with interactive, narrated, virtual tours of donor clinic facilities – might be in a blood donor Tablet digital magazine App.
Tablet Owners and Eligible Blood Donors
About 1 in 2 (50%) Canadians are eligible to give blood, and the Canadian Blood Services website says who is eligible to donate: Can I Donate?. Statistics Canada Census data suggests there are about 19,629,800 Canadians between the ages of 15-59. Of these, about 9,814,900 (50% * 19,629,800) are potentially eligible to give blood. Historical Canadian Blood Services data indicates about 1 in 60 actually give blood. Potential blood donors with a Tablet total about 1,668,533 (17% * 9,814,900). Market research suggests about 17% of adult Canadians own an iPad, PlayBook, Samsung Galaxy, or Android Tablet PC.