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About 1.2 million Canadians read an eBook on an eReader or Tablet. The chart below shows the trend in Canadian eBook readers by device between 2011-2012. It displays data for the four most popular eReader devices in Canada: Amazon Kindle, Kobo, Apple iPad, and the Sony eReader. Both Amazon Kindle and Sony eReader readership among Canadians has decreased by about 34%. Kobo eReadership in Canada decreased by about 10% between 2011 and 2012. Data for this estimate is based on BookNet Canada’s The Canadian Ebook Market Plateaus at 15%, Says New BookNet Canada Study article. Media Technology Monitor (MTM) research summarized in Apple’s iPad still Reigns among Canadian Tablet Users is also used. E-book sales surging in Canada but print sales still tops provided research about what percentage of Canadians buy books. An Elections Canada eligible voters (18 years of age and older) count for the May 2, 2011 Canadian federal election of 24,257,592 provided the population base upon which estimates are based.
Number of Canadian eBook Readers by Device: 2011-2012