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Tablet PC Market Size Estimates
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- Tablet PC and Snowboarders Market Size
- Tablet PC and Online Video Market Size
- Tablet PC and Golfers Market Size
- Tablet PC and Wine Drinkers Market Size
- Tablet PC Ownership Market Size
- RIM PlayBook Tablet PC Owners Market Size
- Tablet PC Penetration Rate by Province

About Canadian Tablet PC and Industry Market Size and Share Estimates
Tablet PC Ownership Market Size Estimate Calculation Explanation

Tablet PC ownership estimates can be developed for Canada, individual provinces and territories, Census Metropolitan Areas (CMAs), and even specific cities. Tablet computer market size estimates have been calculated using Media Technology Monitor (MTM) Tablet PC market research, Statistics Canada Census data and Elections Canada counts of registered federal election voters. For example, Spring 2012 MTM Tablet PC ownership in Canada research indicated about 21% of Anglophone and Francophone Canadians - 18 years of age and older - own a Tablet computer. Population by mother tongue, by province and territory (2006 Census) statistics reveal approximately 80% of Canadians are Anglophone or Francophone: identifying English or French as their mother tongue language. May 2, 2011 Elections Canada voting results indicate there were 24,257,592 registered voters for the 2011 federal election. The legal voting age in Canada is 18, and this pool of eligible voters is a sufficient estimate of Canadians - 18 years of age and older - to which MTM Tablet PC ownership research and Statistics Canada Census Anglophone and Francophone ratios may be applied. An estimate of 4,075,275 (24,257,592 * 80% * 21%) Anglophone and Francophone Tablet PC owners in Canada is determined with these three data sources. Tablet Marketing Analytics: Estimated Tablet PC Owners by Province in Canada contains estimates of Tablet PC computer owners for each province and territory in Canada based on Fall 2011 MTM research. Tablet PC ownership in Canada press releases cite calculations of Tablet computer ownership for select cities in Canada.

Industry Verticals Tablet PC Ownership in Canada
Tablet (iPad, PlayBook, Galaxy) and other industry market size and market share estimates for Canada are based on Media Technology Monitor (MTM) Tablet market research and other data. Industry market size and market share estimates have been calculated for various Canadian sectors, but they must be monitored for marketing analytics warning signs of consumer behaviour. Many market estimates below were calculated while gathering market research about Tablet ownership in Canada for specific tourism industry verticals: golf, wine, and hotel accommodation, for example. Below are research findings for select industry markets, which are based on Statistics Canada data, primary market research and data quoted in periodicals and publications. Market size and market share estimates are just that - approximate, reasonable, benchmark statistics from which a revenue forecasts for a marketing plan might be developed. Statistics Canada 2011 Census of Canada data may be used to adjust market size calculations. Google Tablet Web Analytics in Canada discusses how Google Analytics allows a comparison of Tablet PC website or blog visitor traffic to Tablet in Canada usage primary market research.

Estimated RIM PlayBook Tablet Ownership in Canada: 770,335
An estimated 24,133,333 Canadians are 18 years of age or older based on 2004 Statistics Canada research, Sexual orientation and victimization, 2004. This research indicated 362,000 (or 1.5%) of Canadians 18 years of age and older identified themselves as gay, lesbian or bisexual. It was calculated that approximately 24,133,333 (362,000 / 1.5%) Canadians 18 years of age and older live in Canada. According to Statistics Canada, an estimated 80% of Canadians claim either English or French as their mother tongue. Approximately 19,306,666 (24,133,333 * 80%) Anglophones and Francophones live in Canada. Media Technology Monitor (MTM) Tablet ownership in Canada market research suggests about 21% of Anglophone and Francophone Canadians own an iPad, PlayBook or other Tablet PC computer. An estimated 4,054,399 (19,306,666 * 21%) Anglophone and Francophone Canadians therefore own a Tablet. Solutions Research Group (SRG) market research indicating RIM's PlayBook has a 19% market share among Tablet owners in Canada may be applied. The estimated number of RIM PlayBook owners in Canada is approximately 770,335 (4,054,399 * 19%).

Canadian Facebook and Twitter Accountholders Market Size Estimate: 2.15 million
Canadian Population Estimate
Statistics Canada Census Data Age and Sex, 2006 counts for both sexes, for Canada, provinces and territories indicate that there are 31,612,895 Canadians. An October 12, 2011 The Daily Statistics Canada press release reports that 80% of Canadians (16 years of age and older) access the Internet for personal use. It may therefore be estimated that 25,290,316 (31,612,895*80%) of Canadians use the Internet for personal use.

Canadian Facebook and Twitter Accountholder Estimate
Approximately 65.6% (16,600,000/25,290,316) Canadians have a Facebook account. Data regarding Canadian Facebook usage has been drawn from the following blog article: Facebook use drops in Canada, U.S.. An estimated 12.9% (3,270,000/25,290,316) Canadians own a Twitter account, which is based on data from the following post, How Many Canadians Are On Twitter?. Probability theory may be applied to calculate the percentage of Canadians who own both a Facebook and a Twitter account, and this figure is 8.5% (65.6%*12.9%). Of the 25,290,316 Canadians who use the Internet for personal use, an estimated 2,149,676 (25,290,316*8.5%) own both a Facebook and Twitter account.

Canadian Book Market Size Estimate: 13.782 million
Statistics Canada's 2011 Population Estimates and Projections reveal there are 28,837,900 Canadians (15 years of age and older). A 2005 readership study conducted for the Department of Canadian Heritage (PCH), Reading and Buying Books for Pleasure, discovered that 81% of Canadians bought at least one new or used book in the past 12 months. PCH research indicates that 59% of Canadian book buyers purchased a new book in the past year. From this data, it may be estimated that 13,781,632 ((28,837,900 * 81%)*59%) Canadians (15 years of age and older) have purchased a new book in the past 12 months. An October 12, 2011 The Daily Statistics Canada press release reports that 80% of Canadians (16 years of age and older) access the Internet for personal use. As a result, about 11,025,305 (13,781,632 * 80%) of Canadians have bought a new book in the past 12 months and use the Internet for personal reasons.

Canadian Golfing Market Size Estimate: 5.95 million
The Canadian golfer and Tablet PC ownership market size estimate is 693,000 based on Tablet PC and Golfer Market Share and Market Size Calculations. The 2007 Statistics Canada Canadian Internet Use Survey indicates that approximately 73% - or 19.2 million Canadians - are online, Internet users. An Ipsos-Reid 2006 Golf Participation in Canada Survey Report conducted for the Royal Canadian Golf Association (RCGA) revealed that 21.5% - or 5.95 million - Canadians play golf. As a result, an estimated 4.34 million (73% * 5.95 million) Canadian golfers are online, Internet users. Primary market research would likely confirm this number to be higher since Internet usage and golf participation is skewed towards higher-income, middle-aged males.

Canadian Wine Drinking Market Size Estimate: 14.5 million
The Canadian wine drinker and Tablet PC ownership market size estimate is 1.8 million based on Tablet PC and Wine Drinker Market Share and Market Size Calculations. The 2011 Wine Intelligence Canada Portrait indicates there are 14.5 million regular Canadian wine drinkers. Regular wine drinkers consume wine at least once per month. According to a March 28, 2011 Wine News Report press release, Wine Consumption Increased in Canada, adults under 45 years of age represent one-third of all Canadian wine consumers and 60% of higher-price segment drinkers.

Canadian Snowboarding Market Size Estimate: 1.276 million
The Canadian snowboarder and Tablet PC ownership market size estimate is 163,968 based on Tablet PC and Snowboarder Market Share and Market Size Calculations. A Winter 2000 Statistics Canada Travel Log publication reveals there are three-and-a-half times more Canadian skiers than snowboarders (12 years of age and older). Applying this ratio to a population of skiers and snowboarders, about 78% will be skiers and 22% snowboarders. A 2003 Canada Ski Council (CSC) Profile of Canadian Snowboarders indicates about 60% of snowboarders do so exclusively. An estimated 5.8 million Canadians ski and snowboard based on the April 2010 BC Stats Tourism Sector Monitor. It may therefore be concluded that about 1,276,000 (5.8 million * 22% * 60%) Canadian snowboarders do so exclusively. The 2011 Hotel Association of Canada (HAC) Canadian Travel Intention Survey revealed that 73% of travelers use the Internet to gather information before they travel. This statistic may be applied to the base of Canadian snowboarders to establish a conservative estimate of 976,000 (1,276,000 * 73%) online Canadian snowboarders (12 years of age and older).

Canadian Staycation Market Size Estimate: 3.84 million
The Canadian staycationer and Tablet PC ownership market size estimate is 580,608 based on Tablet PC and Staycationer Market Share and Market Size Calculations. There are 4.8 million CAA members according to a June 11, 2008 Suncor Energy press release PETRO-POINTS Teams Up with CAA to Help Members Earn Points Faster. An October 12, 2011 The Daily Statistics Canada press release reports that 80% of Canadians (16 years of age and older) access the Internet for personal use. When we apply this figure to the CAA membership base, it may be determined that about 3,840,000 (4,800,000 * 80%) CAA members access the Internet for personal use and, thus, are targets for staycation marketing campaigns.

Canadian Hotel Stays Market Size Estimate: 9.9 million
The Canadian Tourism Commission (CTC) Global Tourism Watch: Canada Summary Report 2011 estimates that 9.9 million Canadian leisure travelers will definitely or are very likely to travel in Canada in the next year. These leisure travelers are likely to spend at least one night in paid accommodations, according to the CTC. Social media and traveler behaviour research from the 2011 Hotel Association of Canada (HAC) Travel Intention Survey can be applied to the base of 9.9 million Canadian leisure travelers. According to the HAC, 73% of Canadian leisure travelers use the Internet to gather information before booking their travel. And this translates into a population of 7,220,000 (9.9 million *73%) Canadian, domestic, leisure travelers who conduct online travel research.

Canadian Hotel Traveler Online Research and Tablet PC Ownership Market Size Estimate: 1.213 million
Of the 7,220,000 Canadian, domestic, leisure travelers who conduct online travel research, approximately 5,776,000 (7,220,000 * 80%) speak either English or French as their mother tongue. This calculation is based on 2006 Census of Canada Statistics Canada Languages data indicating approximately 80% of Canadians speak either English or French. Of this population, 1,212,960 (5,776,000 * 21%) own an iPad, PlayBook, Galaxy, or other Tablet PC. Tablet PC Ownership in Canada research supports the market size estimate of Canadians who are domestic, leisure travelers, conduct online travel research, speak English or French, and own a Tablet PC. Tablet Hotel Marketing Analytics: Travelers and Personalized Magazines contains an earlier estimate of Canadian hotel travelers who own a Tablet computer.

Canadian Take-out Food Market Size Estimate: 9.764 million
According to a Harris/Decima survey in 2008, about 45% of Canadians buy takeout or order in meals at least once a week. More regarding the fast-food ordering patterns of Canadians may be discovered in the following April 22, 2008 article, Takeout food feasting hot in Canada. It is also know from Statistics Canada's 2006 Census of Canada that there are approximately 21,697,805 Canadians between the ages of 15 and 64, inclusive. An estimated 9,764,012 (45% * 21,697,805) Canadians buy takeout or order in meals at least once a week. And Statistics Canada's Canadian Internet Use Survey research reveals that about 73% - 7,127,728 - of these Canadians may use the Internet for personal reasons.

Canadian Migration Market Size Estimate: 300,000
According to a January 27, 2011 TD Economics Report, Interprovincial Migration: Where Are Canadians Headed?, about 300,000 Canadians annually move from one province to another. 2011 Hotel Association of Canada (HAC) Travel Intention Survey research may be applied to the base of 300,000 annual Canadian movers. HAC data indicates that 73% of Canadian leisure travelers use the Internet to gather information before traveling. This may be applied to estimate that approximately 219,000 Canadian movers conduct online research before migrating.

Canadian Migrators and Tablet PC Ownership Market Size Estimate: 36,792
2006 Census of Canada Statistics Canada Languages data suggests an estimated 80% of Canadians speak English or French as their mother tongue. The market size of annual Canadian movers who conduct online research before migrating and speak English or French as their mother tongue is therefore 175,200 (219,000 * 80%). Of these movers, approximately 36,792 (175,200 * 21%) own an iPad, PlayBook, Galaxy, or other Tablet PC applying Tablet PC Ownership in Canada estimate data.

Canadian Internet Health Research Market Size Estimate: 12.23 million
Statistics Canada's Population by sex and age group, by province and territory data indicates there are 28,837,900 Canadians, 15 years of age or older. According to Statistics Canada's Individual Internet use and E-commerce survey, about 80% of individuals (16 years of age and older) use the Internet for personal use. Consequently, an estimated population of 23,070,320 (28,837,900 * 80%) Canadians conduct online research of some sort. The January 19, 2012 Digital Journal article TELUS Health Solutions launches new Canadian health reference portal, myhealthreference.com reports that 53% of Canadians use the Internet as their primary health information reference. This finding is based on a survey of Canadians conducted by market research firm Vision Critical. With this data, it may be calculated that approximately 12,227,269 (23,070,320 * 53%) Canadians use the Internet to conduct health research.

Canadian Internet Health Research and Tablet PC Ownership Market Size Estimate: 2.054 million
2006 Census of Canada Statistics Canada Languages data reveals an estimated 80% of Canadians speak English or French as their mother tongue. The estimated number of Anglophone and Francophones in Canada who use the Internet to conduct online health research is 9,781,815 (12,227,269 * 80%). Tablet PC Ownership in Canada estimate data indicates approximately 21% of Anglophone and Francophone Canadians own a Tablet PC. About 2,054,181 Anglophone and Francophone Canadians conduct online health research and own an iPad, PlayBook, Galaxy, or other Tablet computer.