Share Analytics on Facebook, Twitter and Social Network Sites

Tumbleweed Marketing Analytics » Social Network Analytics, Web Analytics » Google’s Analytics Outperform Facebook

Google’s Analytics Outperform Facebook





Share Analytics on Facebook, Twitter and Social Network Sites

Google's Analytics Outperform Facebook- Blog Analytics
- Mobile Analytics
- Social Network Analytics
- Web Analytics

Google’s Analytics Outperform Facebook. Google drives 62% more pages/visit than Facebook. Google also has a higher average visit duration and lower visitor bounce rate than Facebook. A Google Analytics report summarizes one-year of a website’s data. Google’s analytics confirms Google, Bing and Yahoo! organic keyword search drives better on-page statistics than Facebook, LinkedIn or Twitter. Google keyword searches drive better on-page website statistics versus marketing on a social networking site dedicated to a topic. Three graphs compare Tumbleweed Marketing Analytics pages/visit, average visit duration and bounce rate data between Google and Facebook, and AnalyticBridge visitors.

Google Analytics Graph 1 – Pages/Visit: Internet Search vs. Social Networking Sites
Google search and AnalyticBridge visitors browse the same average number of pages per visit: about 2.22 versus 2.25. Social network site marketing is most effective on a community dedicated to the promoted topic: analytics. A blogger should share links to articles within communities that already discuss the topic. Overall, search engine optimization (SEO) and organic Google Internet search maximize pages/visit to a blog or website.

Share Analytics on Facebook, Twitter and Social Network Sites

Google Analytics Graph 2 – Bounce Rate: Internet Search vs. Social Networking Sites
The Google keyword search visitor bounce rate is slightly lower than Facebook link referrals: 67% versus 73%, respectively. Link sharing on AnalyticBridge drives more visitors and generates a lower bounce rate (56%) versus Facebook. Google Internet keyword search is best for bloggers to promote online content.

Share Analytics on Facebook, Twitter and Social Network Sites

Google Analytics Graph 3 – Average Visit Duration: Internet Search vs. Social Networking Sites
Google Internet search visitors spend over twice as long on a website than do Facebook referred visitors. The average Google-referred visit duration is almost 3 minutes, compared to under 2 minutes among Facebook referrals. Google Internet keyword search visitors spend a longer average time on a website than ones referred by AnalyticBridge: whose average visit duration is just over 2 minutes.

Share Analytics on Facebook, Twitter and Social Network Sites

Conclusion: Google vs. Facebook Web Analytics
Google Internet keyword search is best for bloggers to promote online content. Facebook-referred visitors perform poorer than Google Internet keyword search ones based on pages/visit, average visit duration and bounce rate analytics. The AnalyticBridge visitor bounce rate is insufficient since it generates fewer visitors versus Google Internet keyword searches.


Analytics articles: Social Network Analytics, Web Analytics · Tags: , , , , , , , , , , , , ,

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