Google Tablet Web Analytics may indicate the average visit duration of Tablet (eg. iPad, PlayBook, Galaxy) blog reader declines less than Ipsos Reid Mobil-ology average duration of use research for Canada. Ipsos Research reports 25% and 15% declines, respectively, in average duration of use among Tablet and smartphone users in Canada between Spring 2011 and Spring 2012. Tablet and Smartphone Google Analytics Average Website Visit Duration Report discusses Ipsos Reid Mobil-ology research about Tablet ownership in Canada usage. Google Analytics compared a sample blog’s average visit duration among Tablet and smartphone users to Ipsos research for the same period. This is a reasonable – if not perfect – comparison since Internet browsing and online use are primary activities for Tablet and smartphone owners. The chart below summarizes Google Analytics average visit duration of Tablet and smartphone users on a sample blog for both Spring 2011 (defined as March and April 2011 by Ipsos) and Spring 2012 (again, March and April 2012 in the Ipsos Mobil-ology study).
Average visit duration among the blog’s Tablet and smartphone visitors declined by 12% between Spring 2011 and Spring 2012. The decline is less than reported for either Canadian Tablet or smartphone users in the Ipsos Mobil-ology study. Google Analytics gives a reasonable comparision of any website or blog’s average visit duration among mobile owners to Ipsos, Media Technology Monitor (MTM) and other mobile usage in Canada research.
Analytics articles: Mobile Analytics, Web Analytics · Tags: average duration of use, Google Analytics, Ipsos, Ipsos Reid Mobil-ology study, smartphone, Spring 2011, Spring 2012, Tablet, tablet in canada, tablet ownership in Canada, Wave 1, Wave 2