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Google Analytics Tablet and Smartphone Average Visit Duration Report





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Tablet and Smartphone Google Analytics Average Website Visit Duration Report- Blog Analytics
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A Google Analytics ‘Average Visit Duration’ report may identify Tablet and smartphone website visitors are spending more time – on average – on a website or blog. Google Analytics may compare the average visit duration of Tablet and smartphone users to non-mobile website and blog visitors. A CTVNews story cites Ipsos Tablet and smartphone behaviour research summarized in the August 20, 2012 Ipsos press release Canadians Maturing as Mobile Users. Below is a chart comparing average visit duration (in seconds) among Tablet and smartphone users to non-mobile visitors for a blog. Mobile and non-mobile visitors’ average time spent browsing the site is compared on a monthly basis, over time, for the past twelve months.

Tablet and Smartphone Average Website Visit Duration (Seconds) – By Month/Year

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Tablet and smartphone website visitors have spent the most time – on average – on the sample website in the months of October 2011, January 2012 and July 2012. The remaining months indicate an average visit duration range of between 30-50 seconds. The Google Analytics data in this sample report also confirms the degree to which Tablet and smartphone Internet browsing behaviour lags behind laptop and desktop computer Internet usage.


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2 analytics responses to "Google Analytics Tablet and Smartphone Average Visit Duration Report"

  1. Jess Enke says:

    Jess Enke Mobile phones have undergone so many facilities and the new generation cell phones have almost all functionalities of a personal computer. The high end mobile phones with advanced features are known as Smart phones. They are highly efficien…

    Mobile phones have undergone so many facilities and the new generation cell phones have almost all functionalities of a personal computer. The high end mobile phones with advanced features are known as Smart phones. They are highly efficient in perform…

    1. Jess, thanks for the review of smartphones. But, smartphones can’t do what a Tablet can: tablets are much better for browsing and navigating online content on the go. And, in the world of analytics, Tablets are the only way to go as far as viewing analytics dashboards. Regardless, smartphone users who are regular users of video and online content really require – and often have – a Tablet as well.

      Tumbleweed

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