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A Google Analytics ‘Average Visit Duration’ report may identify Tablet and smartphone website visitors are spending more time – on average – on a website or blog. Google Analytics may compare the average visit duration of Tablet and smartphone users to non-mobile website and blog visitors. A CTVNews story cites Ipsos Tablet and smartphone behaviour research summarized in the August 20, 2012 Ipsos press release Canadians Maturing as Mobile Users. Below is a chart comparing average visit duration (in seconds) among Tablet and smartphone users to non-mobile visitors for a blog. Mobile and non-mobile visitors’ average time spent browsing the site is compared on a monthly basis, over time, for the past twelve months.
Tablet and Smartphone Average Website Visit Duration (Seconds) – By Month/Year
Tablet and smartphone website visitors have spent the most time – on average – on the sample website in the months of October 2011, January 2012 and July 2012. The remaining months indicate an average visit duration range of between 30-50 seconds. The Google Analytics data in this sample report also confirms the degree to which Tablet and smartphone Internet browsing behaviour lags behind laptop and desktop computer Internet usage.
Analytics articles: Mobile Analytics, Web Analytics · Tags: apple, average time on site, average visit duration, Canadians and the Tablet, CTV News, Galaxy, Google Analytics, iPad, Ipsos Tablet research, Microsoft, PlayBook, RIM, Samsung, Surface, Tablet, tablet ownership in Canada