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Find Movers with PRIZM C2 Canadian Segments





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Find movers in Canada by using the Environics Analytics PRIZM C2 segments to isolate areas most likely to contain Canadians who will move. In the absence of other information PRIZM C2 Clusters that contain a high concentration of renters and apartment dwellers are good benchmarks for identifying Canadians likely to move in the near future. PRIZM C2 clusters with a high concentration of renters and apartment dwellers may be identified in the PRIZM C2 Segmentation Marketer’s Handbook 2011. If you wish to identify likely candidates for moving from one province to another, be conservative and select PRIZM C2 clusters that don’t contain the lowest average or median income range. This is because moving from one province to another requires resources that very low income Canadians might not have.

TD Economics Report: Canadians and Migration
A January 27, 2011 TD Economics Report, Interprovincial Migration: Where Are Canadians Headed?, found 300,000 Canadians annually move provinces. Economic factors are very influential over a Canadians’ decision to move. Statistics Canada’s Interprovincial mobility and earnings report summarizes Canadian interprovincial migration trends.


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