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Analytics Tip: Data Normalization






Guest post that we will try and format to see how it turns out. Let’s see how many are displayed. I only want one to be displayed at one time. … Read market research »

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Analytics Technique: ANOVA

The ANOVA analytic technique is used to identify statistically significant differences across one variable‚Äôs categories according to a numerical variable. … Read market research »

Creative Analytics

Creative Analytics

Analytical presentations can be animated to make data analyses more interesting and easy to understand for managers … Read market research »

E-mail Attrition Analytics

Facebook’s recent development of an e-mail application program means that all e-mail providers will be required to place a higher priority on email attrition analytics. Attrition analytics is the process of identifying … Read market research »

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Hello. Let’s see if the test to which this post will be applied is the test box that has been created on the home page. … Read market research »

Analytics and Media Website Content Forecasting

Analytics and Media Website Content Forecasting

Analytics may forecast which types of articles might be most popular when positioned in particular areas of a media website. Historical data for two variables is required in order to properly forecast popular content for a website: ‘Article Topic Category’ and ‘Position On Web Page’. Web content management systems and social media tools such as WordPress allow individual article posts … Read market research »

Analytics Privacy Toolkit

Analytics Privacy Toolkit

Analytics may be used to protect individual data privacy, and every marketing analytics professional can leverage a toolkit of resources for doing so. Consumer data privacy rights is an an issue that has gained more awareness due to a National Post article about Facebook and Globe and Mail story regarding Bell Canada. Bell Canada and Facebook were required to adjust … Read market research »

Analytics on Skewed Data

Analytics on Skewed Data

Analytics involves the art of choosing a correct measure with which to communicate the results of an analytics project. A recent Toronto Star article reported that Canadians purchased almost $200,000 worth of products using SmartPhones on December 12, 2010. The absolute value of three popular SmartPhone product category purchases varied considerably between clothing, automobiles and sporting goods. This fact rules … Read market research »

Coffee Marketing Analytics

Coffee Marketing Analytics

Analytics may help the Second Cup coffee retail chain regain market share from Starbucks, Tim Hortons and other coffee chains. A recent Globe and Mail article reported that Second Cup will be adding more locations and changing coffee shop layouts in order to win back high-end Canadian coffee drinkers that it lost after the 1990s. The coffee chain’s marketing department … Read market research »

Cross Border Analytics

Cross Border Analytics

Analytics professionals must sometimes consider using different benchmarks when evaluating consumers across countries according to the same measure. A recent Globe and Mail article reported that Canadians spend more time online – and spend a significant amount of time watching videos and using Facebook – than consumers in other countries. The comScore website contains more information about the online viewing … Read market research »

2011 Census Analytics

2011 Census Analytics

Analytics in Canada depends on rich data about the country’s population that is generated every five years by Statistics Canada’s Census. Statistics Canada recently announced that Canadian households will begin to receive their Census questionnaire packages in May 2011. It also published Census data release dates for population and dwelling counts and household demographic reports. This data is a valuable … Read market research »

Analytics Wish List

Analytics Wish List

Enhanced analytics may be on several organizations’ wish lists this holiday season, but are they ready for it? Properly leveraging analytics and making it a competititive advantage requires that a business is committed to a culture of analytics. An analytics culture is one in which employees at all levels align their daily tasks with their employer’s overall objective of making … Read market research »

Points Loss Analytics

Points Loss Analytics

Analytics can identify reasons why some loyalty reward program members lose their points rather than redeem them: introducing new rewards may solve this problem. Aeroplan and other retail loyalty marketing programs may have some members who earn points but fail to redeem them within a certain period of time. Reward program analytics professionals must monitor non-redeeming reward member segment sizes … Read market research »

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