- Blog Analytics
- Mobile Analytics
- Social Network Analytics
- Web Analytics
Google Analytics monthly website visit statistics are likely much lower than your website host data reports. Website host data may make it appear your website has 23 times more visitors than it actually does versus Google Analytics reports. The chart below compares website visit data from Google Analytics and the site host’s reports.
Google Analytics Versus Website Host Visit Data Example – Monthly Average
Google Analytics vs. Website Host Data Reports
Your website hosts’s reports include visits to your site by Google, Yahoo!, Bing, and other search engine crawlers. Google Analytics only counts visits by humans to your website. Website host data likely includes visits by non-humans. It’s important to use Google Analytics when reporting visit and visitor activity to your website.
Google Webmaster Tools
However, Google Webmaster keyword search statistics must be relied upon to accurately determine the words and phrases that Internet searchers are using to find your website in Google, Bing and Yahoo!. Google Analytics reports do not include keywords used to find your website if an Internet searcher is logged into their Google account. Google Webmaster Tools keyword search data is the most reliable means by which to determine how Internet searchers are finding your website.