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Create Microsoft Excel (MS Excel): Boom, Bust and Echo crosstab spreadsheets with plugins and an age cohort flag. Boom (Boomers) segments are born between 1946-1964, Bust (Busters) between 1965 and 1981, and the Echo generation are about 29 years of age or younger. One’s age influences how marketers must communicate with him or her: frequency, style, tone, and marketing channel. MS Excel crosstabs can do age cohort predictive analytics segmentation. Free Microsoft Office Data Analysis Presentation Templates can present age cohort segments. Also learn about Microsoft Excel (MS Excel) Control Chart Data Analysis. Also Watch Free Microsoft Excel (MS Excel) Video Tutorials. Google Analytics MS Excel Plugin A Microsoft Excel (MS Excel) plugin – Excellent Analytics – can import Google Analytics data into Excel and combine it with age cohorts. MS Excel … Read market research »