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Social network marketing analytics has become a race among predictive analytics software vendors to analyze social media sentiment expressed on Facebook, Twitter, blogs, and other online communities. Tumbleweed Marketing Analytics. (2012, March 22). Social Network Marketing Analytics: New Data Mining Race, Familiar Algorithms, Old Market Research Technique [Blog post]. Retrieved from http://tumbleweedmarketinganalytics.com/2012/03/22/social-network-marketing-analytics-new-data-mining-race-familiar-algorithms-old-market-research-technique/ … Read market research »