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October 26, 2011 8:00 amtoOctober 25, 2012 5:00 pmMarketing analytics results must be acted upon, and customer segments must be treated differently depending on their performance versus key performance indicators (KPIs). Experienced Angoss analytical experts will teach students how to develop and deploy strategies for customer segments using it’s StrategyBUILDER™ software. This strategy-building process involves the development of what-if scenarios and forecasts to evaluate the potential impact of customer segment strategies. Enroll in Angoss’ online and on-site Introduction to Strategy Design with StrategyBUILDER™ marketing analytics course and learn about the model strategy-building process. Students should have already completed the Introduction to Decision Trees using KnowledgeSEEKER® and Advanced Discovery and Modeling with KnowledgeSTUDIO® marketing analytics courses before taking this one. Below are the marketing analytics skills that a student will learn as … Read market research »