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October 26, 2011 8:00 amtoOctober 25, 2012 5:00 pmMarketing analytics professionals may take an online predictive analytics training program at their own pace. This predictive analytics training program is the official training program of the Predictive Analytics Word series of events for predictive analytics professionals, managers and commercial practitioners. Enroll in the Predictive Analytics – Online Training Course and benefit from the following – at your own pace – online: - Applications: Business, marketing and web problems solved with predictive analytics - Core technology: How a predictive model works and how it’s created - Evaluation: How well a predictive model works and how much revenue it generates - Management: Project leadership and business process for predictive analytics - Illustrations: Live demos and detailed case studies - Hands-on: “Get your hands dirty” with a revealing … Read market research »

October 26, 2011 8:00 amtoOctober 25, 2012 5:00 pmWebsite marketing analytics professionals may learn Yahoo! Web Analytics from four world-class web analytics instructors. Online video sessions may be accessed at any time and web analytics students may learn at their own pace. SearchEngine Strategies and the Direct Marketing Association have endorsed Yahoo! Web Analytics training that is offered by MarketMotive. Enroll in Yahoo! Web Analytics online video training and learn how to understand website visitors. Below is a list of topics that are covered in the Yahoo! Web Analytics training videos: - Intro to Yahoo! Web Analytics - 5 Actionable Reports for Yahoo! Analytics - Key Performance Indicators Simplified - Creating a Custom Dashboard for Your KPIs - 4 Quick Ways to Improve Your Store - 5 Segmentation Ideas: Taking Action Rocks! - Campaign Configuration … Read market research »

October 26, 2011 8:00 amtoOctober 25, 2012 5:00 pmMarketing analytics professionals may learn how tAngoss Software’s KnowledgeSEEKER inductive decision tree (IDT) may be used to analyze and segment customers. Angoss offers one-day onsite workshops or a series of 6 individual web-based, 90-minute training sesions. Students will learn advanced methods for exploring and profiling data for model development. A complete methodology will also be presented covering the training, validation and deployment of decision tree models. Enroll in Angoss’ Introduction to Decision Trees Using KnowledgeSEEKER® marketing analytics course and develop your skills applying inductive decision tree (IDT) marketing analytics algorithms. Students will have the following marketing analytics skills after taking this course: - Source relevant data from databases - Prepare and profile data for analytical processing - Build decision trees to discover meaningful relationships - Generate or … Read market research »

October 26, 2011 8:00 amtoOctober 25, 2012 5:00 pmMarketing analytics involves the application of many analytical techniques, and students will learn how to apply these in the Advanced Modeling with KnowledgeSTUDIO® course. Marketing analytics model development using clustering, regression and neural networks will be taught by experienced analytics instructors. Prospective students should have already completed Angoss’ Introduction to Decision Trees Using KnowledgeSEEKER® course about inductive decision trees (IDT). Enroll in Angoss’ online or on-site Advanced Modeling with KnowledgeSTUDIO® course and learn about clustering, regression, neural network, and principal component analysis (PCA) marketing analytics. Students will know the following marketing analytics skills after taking this course: - Understand the modeling process and mathematical techniques - Prepare and partition data for analytical processing - Build, validate and compare performance of decision trees, regression, neural networks models - … Read market research »