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October 26, 2011 8:00 amtoOctober 25, 2012 5:00 pmMarketing analytics requires a knowledge of how to calculate acquisition, retention and direct marketing ROI rates. This is true regardless of the marketing channel that is used: a website or blog, social media site, e-mail marketing campaign, or postage delivery marketing program. Students of the Direct Marketing Association (DMA)’s course on marketing metrics will learn how to calculate key metrics against which marketing performance is measured. Enroll in this 90-minute, online DMA Marketing Metrics course and learn to put direct marketing measurement into practice. This course addresses the following three marketing analytics topics: - Acquisition campaign metrics - Retention campaign metrics - Putting direct marketing results into context … Read market research »