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October 26, 2011 8:00 amtoOctober 25, 2012 5:00 pmMarketing analytics professionals may learn advanced financial and marketing metrics analysis from the DMA’s Advanced Marketing Metrics course. Students should first complete the DMA’s Marketing Metrics course before moving to the advanced class. Profit-and-loss, break-even, marketing allowable, sales forecasting, and lifetime value analyses will be covered in this 90-minute, online course. Enroll in the DMA’s Advanced Marketing Metrics course and learn formulas and analytical methods that are explained with step-by-step with examples. The following marketing analytics topics are covered in the course: - Acquisition campaign metrics - Retention campaign metrics - Putting direct marketing results into context … Read market research »