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October 26, 2011 8:00 amtoOctober 25, 2012 5:00 pmMarketing analytics involves the application of many analytical techniques, and students will learn how to apply these in the Advanced Modeling with KnowledgeSTUDIO® course. Marketing analytics model development using clustering, regression and neural networks will be taught by experienced analytics instructors. Prospective students should have already completed Angoss’ Introduction to Decision Trees Using KnowledgeSEEKER® course about inductive decision trees (IDT). Enroll in Angoss’ online or on-site Advanced Modeling with KnowledgeSTUDIO® course and learn about clustering, regression, neural network, and principal component analysis (PCA) marketing analytics. Students will know the following marketing analytics skills after taking this course: - Understand the modeling process and mathematical techniques - Prepare and partition data for analytical processing - Build, validate and compare performance of decision trees, regression, neural networks models - … Read market research »

October 26, 2011 8:00 amtoOctober 25, 2012 5:00 pmMarketing analytics professionals may learn about website and blog marketing by taking this online Internet Marketing University of Canada (IMU) course. The website marketing course will teach students how to optimize and promote a website or blog to convert customers. It addresses tactics regarding how to maintain visitor interest in a website or blog until they buy a product or service, request more information or perform another conversion. Enroll in the IMU Website & Blog Marketing Course and learn online marketing tactics that will make you a better Internet marketer. Students who complete this course will learn the followiing website marketing analytics skills: - Search Engine Optimization - Search Engine Marketing Email Marketing - Social Media Marketing Lead Generation Marketing - Affiliate Marketing - Article/Content Marketing - … Read market research »

October 26, 2011 8:00 amtoOctober 25, 2012 5:00 pmMarketing analytics requires a knowledge of how to calculate acquisition, retention and direct marketing ROI rates. This is true regardless of the marketing channel that is used: a website or blog, social media site, e-mail marketing campaign, or postage delivery marketing program. Students of the Direct Marketing Association (DMA)’s course on marketing metrics will learn how to calculate key metrics against which marketing performance is measured. Enroll in this 90-minute, online DMA Marketing Metrics course and learn to put direct marketing measurement into practice. This course addresses the following three marketing analytics topics: - Acquisition campaign metrics - Retention campaign metrics - Putting direct marketing results into context … Read market research »

October 26, 2011 8:00 amtoOctober 25, 2012 5:00 pmMarketing analytics professionals may learn advanced financial and marketing metrics analysis from the DMA’s Advanced Marketing Metrics course. Students should first complete the DMA’s Marketing Metrics course before moving to the advanced class. Profit-and-loss, break-even, marketing allowable, sales forecasting, and lifetime value analyses will be covered in this 90-minute, online course. Enroll in the DMA’s Advanced Marketing Metrics course and learn formulas and analytical methods that are explained with step-by-step with examples. The following marketing analytics topics are covered in the course: - Acquisition campaign metrics - Retention campaign metrics - Putting direct marketing results into context … Read market research »