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October 26, 2011 8:00 amtoOctober 25, 2012 5:00 pmMarketing analytics requires a knowledge of how to calculate acquisition, retention and direct marketing ROI rates. This is true regardless of the marketing channel that is used: a website or blog, social media site, e-mail marketing campaign, or postage delivery marketing program. Students of the Direct Marketing Association (DMA)’s course on marketing metrics will learn how to calculate key metrics against which marketing performance is measured. Enroll in this 90-minute, online DMA Marketing Metrics course and learn to put direct marketing measurement into practice. This course addresses the following three marketing analytics topics: - Acquisition campaign metrics - Retention campaign metrics - Putting direct marketing results into context … Read market research »

October 26, 2011 8:00 amtoOctober 25, 2012 5:00 pmMarketing analytics professionals may learn advanced financial and marketing metrics analysis from the DMA’s Advanced Marketing Metrics course. Students should first complete the DMA’s Marketing Metrics course before moving to the advanced class. Profit-and-loss, break-even, marketing allowable, sales forecasting, and lifetime value analyses will be covered in this 90-minute, online course. Enroll in the DMA’s Advanced Marketing Metrics course and learn formulas and analytical methods that are explained with step-by-step with examples. The following marketing analytics topics are covered in the course: - Acquisition campaign metrics - Retention campaign metrics - Putting direct marketing results into context … Read market research »

October 26, 2011 8:00 amtoOctober 25, 2012 5:00 pmMarketing analytics professionals may take an online predictive analytics training program at their own pace. This predictive analytics training program is the official training program of the Predictive Analytics Word series of events for predictive analytics professionals, managers and commercial practitioners. Enroll in the Predictive Analytics – Online Training Course and benefit from the following – at your own pace – online: - Applications: Business, marketing and web problems solved with predictive analytics - Core technology: How a predictive model works and how it’s created - Evaluation: How well a predictive model works and how much revenue it generates - Management: Project leadership and business process for predictive analytics - Illustrations: Live demos and detailed case studies - Hands-on: “Get your hands dirty” with a revealing … Read market research »

October 26, 2011 8:00 amtoOctober 25, 2012 5:00 pmWebsite marketing analytics professionals may learn Yahoo! Web Analytics from four world-class web analytics instructors. Online video sessions may be accessed at any time and web analytics students may learn at their own pace. SearchEngine Strategies and the Direct Marketing Association have endorsed Yahoo! Web Analytics training that is offered by MarketMotive. Enroll in Yahoo! Web Analytics online video training and learn how to understand website visitors. Below is a list of topics that are covered in the Yahoo! Web Analytics training videos: - Intro to Yahoo! Web Analytics - 5 Actionable Reports for Yahoo! Analytics - Key Performance Indicators Simplified - Creating a Custom Dashboard for Your KPIs - 4 Quick Ways to Improve Your Store - 5 Segmentation Ideas: Taking Action Rocks! - Campaign Configuration … Read market research »

October 26, 2011 8:00 amtoOctober 25, 2012 5:00 pmMarketing analytics professionals may learn how tAngoss Software’s KnowledgeSEEKER inductive decision tree (IDT) may be used to analyze and segment customers. Angoss offers one-day onsite workshops or a series of 6 individual web-based, 90-minute training sesions. Students will learn advanced methods for exploring and profiling data for model development. A complete methodology will also be presented covering the training, validation and deployment of decision tree models. Enroll in Angoss’ Introduction to Decision Trees Using KnowledgeSEEKER® marketing analytics course and develop your skills applying inductive decision tree (IDT) marketing analytics algorithms. Students will have the following marketing analytics skills after taking this course: - Source relevant data from databases - Prepare and profile data for analytical processing - Build decision trees to discover meaningful relationships - Generate or … Read market research »