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October 25, 2011 8:00 amtoNovember 22, 2011 6:00 pmNovember 15, 2011 8:00 amtoDecember 13, 2011 6:00 pmNovember 22, 2011 8:00 amtoDecember 20, 2011 6:00 pmWeb marketing analytics professionals who have built and optimized a website must then drive traffic to it with online marketing campaigns. And this course will provide important lessons for how to measure the success and impact on website marketing campaigns. Enroll in the Measuring Marketing Campaigns Online online course offered through the University of British Columbia (UBC) and learn about online marketing campaign measurement at your own pace. Below are is a summary of topics that will be covered: - Understand how to use web analytics to optimize paid search campaigns and affiliate programs - Learn how to achieve greater return on investment for online marketing initiatives and evaluate … Read market research »