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October 18, 2011 8:00 amtoNovember 15, 2011 6:00 pmNovember 1, 2011 8:00 amtoNovember 29, 2011 6:00 pmWeb marketing analytics professionals who are interested in learning about site optimization and how to apply Google Analytics, Yahoo! Web Analytics and other web analytics packages will be interested in this web marketing analytics course. Enroll in the Web Analytics for Site Optimization online course offered through the University of British Columbia (UBC). The following is a list of topics that are covered in this course: - Understand the behavioral data often examined in the analytical tool reports - Introduction to personas - Understand the concepts of Character Diamonds and Masks, and how these concepts are used to improve on basic persona design - Fundamental visitor activity analysis including visitor, departure and path analysis - Determine the strategies to improving … Read market research »

October 25, 2011 8:00 amtoNovember 22, 2011 6:00 pmNovember 15, 2011 8:00 amtoDecember 13, 2011 6:00 pmNovember 22, 2011 8:00 amtoDecember 20, 2011 6:00 pmWeb marketing analytics professionals who have built and optimized a website must then drive traffic to it with online marketing campaigns. And this course will provide important lessons for how to measure the success and impact on website marketing campaigns. Enroll in the Measuring Marketing Campaigns Online online course offered through the University of British Columbia (UBC) and learn about online marketing campaign measurement at your own pace. Below are is a summary of topics that will be covered: - Understand how to use web analytics to optimize paid search campaigns and affiliate programs - Learn how to achieve greater return on investment for online marketing initiatives and evaluate … Read market research »

October 26, 2011 8:00 amtoOctober 25, 2012 5:00 pmWebsite marketing analytics professionals may learn Yahoo! Web Analytics from four world-class web analytics instructors. Online video sessions may be accessed at any time and web analytics students may learn at their own pace. SearchEngine Strategies and the Direct Marketing Association have endorsed Yahoo! Web Analytics training that is offered by MarketMotive. Enroll in Yahoo! Web Analytics online video training and learn how to understand website visitors. Below is a list of topics that are covered in the Yahoo! Web Analytics training videos: - Intro to Yahoo! Web Analytics - 5 Actionable Reports for Yahoo! Analytics - Key Performance Indicators Simplified - Creating a Custom Dashboard for Your KPIs - 4 Quick Ways to Improve Your Store - 5 Segmentation Ideas: Taking Action Rocks! - Campaign Configuration … Read market research »

October 26, 2011 8:00 amtoOctober 25, 2012 5:00 pmMarketing analytics professionals may learn how tAngoss Software’s KnowledgeSEEKER inductive decision tree (IDT) may be used to analyze and segment customers. Angoss offers one-day onsite workshops or a series of 6 individual web-based, 90-minute training sesions. Students will learn advanced methods for exploring and profiling data for model development. A complete methodology will also be presented covering the training, validation and deployment of decision tree models. Enroll in Angoss’ Introduction to Decision Trees Using KnowledgeSEEKER® marketing analytics course and develop your skills applying inductive decision tree (IDT) marketing analytics algorithms. Students will have the following marketing analytics skills after taking this course: - Source relevant data from databases - Prepare and profile data for analytical processing - Build decision trees to discover meaningful relationships - Generate or … Read market research »

October 26, 2011 8:00 amtoOctober 25, 2012 5:00 pmMarketing analytics involves the application of many analytical techniques, and students will learn how to apply these in the Advanced Modeling with KnowledgeSTUDIO® course. Marketing analytics model development using clustering, regression and neural networks will be taught by experienced analytics instructors. Prospective students should have already completed Angoss’ Introduction to Decision Trees Using KnowledgeSEEKER® course about inductive decision trees (IDT). Enroll in Angoss’ online or on-site Advanced Modeling with KnowledgeSTUDIO® course and learn about clustering, regression, neural network, and principal component analysis (PCA) marketing analytics. Students will know the following marketing analytics skills after taking this course: - Understand the modeling process and mathematical techniques - Prepare and partition data for analytical processing - Build, validate and compare performance of decision trees, regression, neural networks models - … Read market research »