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October 18, 2011 8:00 amtoNovember 15, 2011 6:00 pmNovember 1, 2011 8:00 amtoNovember 29, 2011 6:00 pmWeb marketing analytics professionals who are interested in learning about site optimization and how to apply Google Analytics, Yahoo! Web Analytics and other web analytics packages will be interested in this web marketing analytics course. Enroll in the Web Analytics for Site Optimization online course offered through the University of British Columbia (UBC). The following is a list of topics that are covered in this course: - Understand the behavioral data often examined in the analytical tool reports - Introduction to personas - Understand the concepts of Character Diamonds and Masks, and how these concepts are used to improve on basic persona design - Fundamental visitor activity analysis including visitor, departure and path analysis - Determine the strategies to improving … Read market research »