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October 18, 2011 8:00 amtoNovember 15, 2011 6:00 pmNovember 1, 2011 8:00 amtoNovember 29, 2011 6:00 pmWeb marketing analytics professionals who are interested in learning about site optimization and how to apply Google Analytics, Yahoo! Web Analytics and other web analytics packages will be interested in this web marketing analytics course. Enroll in the Web Analytics for Site Optimization online course offered through the University of British Columbia (UBC). The following is a list of topics that are covered in this course: - Understand the behavioral data often examined in the analytical tool reports - Introduction to personas - Understand the concepts of Character Diamonds and Masks, and how these concepts are used to improve on basic persona design - Fundamental visitor activity analysis including visitor, departure and path analysis - Determine the strategies to improving … Read market research »

October 25, 2011 8:00 amtoNovember 22, 2011 6:00 pmNovember 15, 2011 8:00 amtoDecember 13, 2011 6:00 pmNovember 22, 2011 8:00 amtoDecember 20, 2011 6:00 pmWeb marketing analytics professionals who have built and optimized a website must then drive traffic to it with online marketing campaigns. And this course will provide important lessons for how to measure the success and impact on website marketing campaigns. Enroll in the Measuring Marketing Campaigns Online online course offered through the University of British Columbia (UBC) and learn about online marketing campaign measurement at your own pace. Below are is a summary of topics that will be covered: - Understand how to use web analytics to optimize paid search campaigns and affiliate programs - Learn how to achieve greater return on investment for online marketing initiatives and evaluate … Read market research »

October 26, 2011 8:00 amtoOctober 25, 2012 5:00 pmMarketing analytics professionals may learn advanced financial and marketing metrics analysis from the DMA’s Advanced Marketing Metrics course. Students should first complete the DMA’s Marketing Metrics course before moving to the advanced class. Profit-and-loss, break-even, marketing allowable, sales forecasting, and lifetime value analyses will be covered in this 90-minute, online course. Enroll in the DMA’s Advanced Marketing Metrics course and learn formulas and analytical methods that are explained with step-by-step with examples. The following marketing analytics topics are covered in the course: - Acquisition campaign metrics - Retention campaign metrics - Putting direct marketing results into context … Read market research »

October 26, 2011 8:00 amtoOctober 25, 2012 5:00 pmMarketing analytics professionals may take an online predictive analytics training program at their own pace. This predictive analytics training program is the official training program of the Predictive Analytics Word series of events for predictive analytics professionals, managers and commercial practitioners. Enroll in the Predictive Analytics – Online Training Course and benefit from the following – at your own pace – online: - Applications: Business, marketing and web problems solved with predictive analytics - Core technology: How a predictive model works and how it’s created - Evaluation: How well a predictive model works and how much revenue it generates - Management: Project leadership and business process for predictive analytics - Illustrations: Live demos and detailed case studies - Hands-on: “Get your hands dirty” with a revealing … Read market research »

October 26, 2011 8:00 amtoOctober 25, 2012 5:00 pmWebsite marketing analytics professionals may learn Yahoo! Web Analytics from four world-class web analytics instructors. Online video sessions may be accessed at any time and web analytics students may learn at their own pace. SearchEngine Strategies and the Direct Marketing Association have endorsed Yahoo! Web Analytics training that is offered by MarketMotive. Enroll in Yahoo! Web Analytics online video training and learn how to understand website visitors. Below is a list of topics that are covered in the Yahoo! Web Analytics training videos: - Intro to Yahoo! Web Analytics - 5 Actionable Reports for Yahoo! Analytics - Key Performance Indicators Simplified - Creating a Custom Dashboard for Your KPIs - 4 Quick Ways to Improve Your Store - 5 Segmentation Ideas: Taking Action Rocks! - Campaign Configuration … Read market research »