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October 18, 2011 8:00 amtoNovember 15, 2011 6:00 pmNovember 1, 2011 8:00 amtoNovember 29, 2011 6:00 pmWeb marketing analytics professionals who are interested in learning about site optimization and how to apply Google Analytics, Yahoo! Web Analytics and other web analytics packages will be interested in this web marketing analytics course. Enroll in the Web Analytics for Site Optimization online course offered through the University of British Columbia (UBC). The following is a list of topics that are covered in this course: - Understand the behavioral data often examined in the analytical tool reports - Introduction to personas - Understand the concepts of Character Diamonds and Masks, and how these concepts are used to improve on basic persona design - Fundamental visitor activity analysis including visitor, departure and path analysis - Determine the strategies to improving … Read market research »

October 25, 2011 8:00 amtoNovember 22, 2011 6:00 pmNovember 15, 2011 8:00 amtoDecember 13, 2011 6:00 pmNovember 22, 2011 8:00 amtoDecember 20, 2011 6:00 pmWeb marketing analytics professionals who have built and optimized a website must then drive traffic to it with online marketing campaigns. And this course will provide important lessons for how to measure the success and impact on website marketing campaigns. Enroll in the Measuring Marketing Campaigns Online online course offered through the University of British Columbia (UBC) and learn about online marketing campaign measurement at your own pace. Below are is a summary of topics that will be covered: - Understand how to use web analytics to optimize paid search campaigns and affiliate programs - Learn how to achieve greater return on investment for online marketing initiatives and evaluate … Read market research »

October 26, 2011 8:00 amtoOctober 25, 2012 5:00 pmMarketing analytics professionals may learn about website and blog marketing by taking this online Internet Marketing University of Canada (IMU) course. The website marketing course will teach students how to optimize and promote a website or blog to convert customers. It addresses tactics regarding how to maintain visitor interest in a website or blog until they buy a product or service, request more information or perform another conversion. Enroll in the IMU Website & Blog Marketing Course and learn online marketing tactics that will make you a better Internet marketer. Students who complete this course will learn the followiing website marketing analytics skills: - Search Engine Optimization - Search Engine Marketing Email Marketing - Social Media Marketing Lead Generation Marketing - Affiliate Marketing - Article/Content Marketing - … Read market research »

October 26, 2011 8:00 amtoOctober 25, 2012 5:00 pmMarketing analytics requires a knowledge of how to calculate acquisition, retention and direct marketing ROI rates. This is true regardless of the marketing channel that is used: a website or blog, social media site, e-mail marketing campaign, or postage delivery marketing program. Students of the Direct Marketing Association (DMA)’s course on marketing metrics will learn how to calculate key metrics against which marketing performance is measured. Enroll in this 90-minute, online DMA Marketing Metrics course and learn to put direct marketing measurement into practice. This course addresses the following three marketing analytics topics: - Acquisition campaign metrics - Retention campaign metrics - Putting direct marketing results into context … Read market research »

October 26, 2011 8:00 amtoOctober 25, 2012 5:00 pmMarketing analytics professionals may learn advanced financial and marketing metrics analysis from the DMA’s Advanced Marketing Metrics course. Students should first complete the DMA’s Marketing Metrics course before moving to the advanced class. Profit-and-loss, break-even, marketing allowable, sales forecasting, and lifetime value analyses will be covered in this 90-minute, online course. Enroll in the DMA’s Advanced Marketing Metrics course and learn formulas and analytical methods that are explained with step-by-step with examples. The following marketing analytics topics are covered in the course: - Acquisition campaign metrics - Retention campaign metrics - Putting direct marketing results into context … Read market research »