Read Analytics and Data Analysis Blog News

Yahoo.ca websites got about 280,000 iPad visitors in March 2012, a captive audience for Yahoo! iPad Apps. Yahoo.ca’s estimated iPad visitor traffic is based on Mark Donovan’s November 15, 2011 blog post The Rise of Digital Omnivores stating that 2% of US-based web visits are from a Tablet PC. About 140,000 Yahoo! Canada Tablet web browsers likely watch video on an iPad, PlayBook, Samsung Galaxy, or Android Tablet PC. Web Video Winning Over More Canadian Viewers reports half of Canadian Tablet owners use iPads, PlayBooks, Samsung Galaxies, and Android mobile devices to watch video.

Yahoo! iPad visitor statistics are small versus the number of monthly unique visitors that Yahoo.ca websites get. www.yahoo.ca and http://qc.yahoo.com/ serve English and French Canadians. Yahoo! sites were visited by 14 million Canadians in March 2012 according to comScore Media Metrix. About 17% of adult Canadians owned a Tablet in 2012 based on Media Technology Monitor (MTM) research: Canadian Tablet ownership grew to 24.5% in 2013. There is an excellent MTM press release, Tablet ownership nearly tripled in Canada last year: report, about the growth in popularity of Tablet PCs in Canada. Tablet PC computer ownership in Canada market share estimates indicate that the number of Anglophone and Francophone Tablet owners in Canada will approach 2,105,030 by 2031. A higher percentage of Yahoo! Canada visitors will browse and watch video on Yahoo!’s network of sites on an iPad, PlayBook, Samsung Galaxy, or Android PC in the future.

Yahoo!’s Livestand from Yahoo! digital magazine iPad Tablet App reflects the growing popularity of Tablet PCs for consuming online content: mostly for entertainment reasons. Livestand is currently available as an iPad App, however, it should be developed for the RIM PlayBook, Samsung Galaxy, and Android Tablet PCs. The following Tablet marketing posts discuss ways in which a Livestand from a Yahoo! digital magazine might be used:

Tablet Migration Marketing Analytics: Digital Marketing, Movers and Customer Retention

Yahoo! iPad Tablet Marketing Analytics: Livestand from Yahoo! Children’s Mental Health Tablet App Marketing

Tablet Healthcare Marketing Analytics: Online Health Information Research

Tablet Marketing Analytics: Livestand from Yahoo! and High-Spending Wine Drinkers

Tablet Marketing Analytics: Livestand from Yahoo! and Golf Magazines

Tablet Marketing Analytics: Travelers and Personalized Magazines

Tablet Marketing Analytics: Yahoo!’s Olympic Bid and Livestand Tablet Magazines discusses a possible Yahoo! bid to broadcast the 2014 and 2016 Winter Olympics to Canadians on Tablet PCs. A Yahoo! Tablet PC Olympic broadcast makes sense – whether via Livestand from Yahoo! or another Tablet App. Yahoo! live content broadcasts might generate more traffic to www.yahoo.ca and http://qc.yahoo.com/: at which point subscriptions to Livestand from Yahoo! personalized image, video and article content is sold. This Yahoo! strategy makes sense, given a May 10, 2012 article Globe to charge readers for online content. Former Yahoo! CEO Scott Thompson worked for PayPal, and this resume experience could have helped him position Yahoo! to sell online content to iPad, PlayBook, Samsung Galaxy, and Android PC web browsers. A Tablet Marketing Analytics: PayPal, Online Video and Yahoo! post discusses Mr. Thompson’s PayPal experience.

Estimated Tablet Magazine App Growth

Tablet Market Share Estimate Calculation