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Tablet Market Share Estimate Calculation





Marketing Article Added | April 18th, 2013 | Share Market Research

Marketing Article Updated | Thu, Apr 18, 2013 at 10:35

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Tablet Market Share Estimate CalculationTablet ownership in Canada has grown 30% in the past year based on Media Technology Monitor (MTM) market research regarding iPad, PlayBook, Galaxy, and other Tablet trends. Tablets are more popular mobile devices. Microsoft Surface Office Productivity Tablet contains details about Microsoft’s Tablet. Tablet PC ownership estimates among Anglophones, Francophones and all Canadians over the past four years are summarized below. Canadian Tablet ownership was 4% in 2010 and is 24.9% in 2013. Many Tablet owners are in seven Environics Analytics PRIZM C2 geo-demographic segments.
Anglophone and Francophone Tablet PC Ownership (%) in Canada: 2010-2012

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Anglophone and Francophone Canadian Tablet ownership may be derived with the following formula and 2010 and 2013 MTM survey research: [.276x] + [1.64x][.724]=.21. A population weight is based on the percentage of Anglophones and Francophone Canadians randomly-selected in the MTM survey research. Previous MTM research revealed Anglophones are 1.64 times more likely to own a Tablet than Francophones.


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