Read Analytics and Data Analysis Blog News » Marketing Analytics Interviews, Media Marketing Analytics, Tablet Marketing Analytics, Website Marketing Analytics » From Livestand from Yahoo! to Yahoo! for iPad Tablet App
Get Yahoo! App Mobile Analytics News and watch a Yahoo! Livestand iPad App video about Yahoo!’s former Tablet App content platform downloadable as Yahoo! for iPad’s real-time quotes, news and information. Yahoo!’s Livestand Tablet App presented digital magazines of images, videos and articles to iPads. Tablet digital magazine readership in Canada will increase. Watch a Yahoo! Axis Tablet App video about Internet Search on Yahoo!’s iPad web search browser App. Tablet ownership in Canada indicates Anglophone and Francophone iPad and Tablet owners will approach 2,105,030 by 2031. Tablet Apps such as Livestand and Yahoo! Axis will be popular as Canadians buy Apple iPad, BlackBerry PlayBook, Microsoft Surface, and other Tablets. Tablet Apps in Canada and Yahoo! Tablet App online videos refer to Yahoo!’s Tablet apps. A Yahoo! App Search lists free, paid and highest rated apps. Do a Google ‘yahoo apps for business’ search to find Yahoo! business apps.
Yahoo! Mobile and Other News
- Yahoo pulls trigger on $1 billion-plus Tumblr buy
- What Marissa Mayer’s Latest Changes At Yahoo Reveal
- Yahoo Debuts Mobile Email And Weather Apps
- The Big Date All Yahoo Investors Are Watching: May 10th
Denis Roy, former Yahoo! Mobile spokesperson, talked about Yahoo! mobile iPad Tablet apps. Digital content consumption trends and tips to create a Livestand iPad magazine were also discussed. Roy’s Livestand from Yahoo! and Yahoo! mobile thoughts are below.
About Livestand from Yahoo!
Question 1: What is Livestand from Yahoo!, and why did Yahoo! introduce it?
Roy: Livestand is a personalized living magazine. It weaves together content from leading third-party publishers and Yahoo!’s global media network to create a visually stunning and deeply personalized digital experience tailored to people’s interests and passions. Tablet devices like the iPad are changing the way people consume the content they love. Tablet and mobile device Internet traffic has already reached 6.8 percent of all Internet traffic in the U.S. as of August 2011, and iPads delivered 97.2 percent of all tablet traffic in the U.S. (comScore, October 2011). Nearly 3 out of 5 tablet owners consumed world, national or local news on mobile devices (comScore, October 2011); 68% of tablets stay at home (Nielsen, Q1 May 2011); and 80% of tablets are mostly used in the living room or bedroom (Morgan Stanley).
People want relaxed, visually rich magazine media formats in their home on tablets. Livestand lets consumers explore content they love – whether it’s Yahoo! news, Yahoo! sports, Yahoo! Canada feature stories or Yahoo!blogs – in a tablet reading experience. Yahoo! is excited to lead the charge in this market.
Livestand from Yahoo! vs. Digital Media
Question 2: How is Livestand different from a blog, website or online media portal?
Roy: Livestand is actually all of those things and more in a unified, seamless, personalized format designed specifically for tablets. With publications and topics from over 100 third-party Yahoo! Publisher Network (YPN) publishers – including specialty blogs, enthusiast titles and mainstream consumer magazines – plus Yahoo!’s own leading web publications (Shine from Yahoo!, Yahoo! Sports, News, The Scene Yahoo! Music and Yahoo!’s The Thread) – Livestand gives users the power to create and curate their reading experience to their own interests. With Livestand a consumer that wants to keep track of Yahoo! or personalized stock quotes on Yahoo! Finance, but that loves to also read reviews and watch upcoming Yahoo! Movies clips, learn design trends, or read Yahoo! Tech News headlines can do so in a simple, visually rich multi-media magazine format.
Consumer vs. Business Livestand for Yahoo!
Question 3: For which is a Livestand personalized magazine best suited, Yahoo! Small Business or Yahoo! Consumer Connect content marketing clients?
Roy: Livestand is a consumer product and features many consumer-oriented topics and publications, so naturally it is well suited to reach consumers. That being said, business publications from Yahoo! Finance and Forbes also feature prominently, as does tech news, which also suits it to B2B content. The diversity of content and richness of Livestand as a creative canvas for Yahoo! Canada Ad solutions advertisers makes it a great vehicle for reaching audiences.
Creating a Livestand from Yahoo! Magazine
Question 4: Are there links to ‘how-to’ videos about creating a Livestand living magazine?
Roy: Livestand.com is a great resource for learning about the best ways to use and customize Livestand (for consumers, publishers and advertisers). In addition, within the application there are helpful hints on how to navigate, personalize your experience and bookmark or share stories. It’s an intuitive experience based on the familiar magazine format, but with the interactivity and integrated rich media that tablets and the Web provide. For a look at what Livestand makes possible, we also have this short Livestand from Yahoo! video.
Livestand from Yahoo! Links
Question 5: What does it cost to create and run a Livestand living, personalized online magazine? Are there any links to resources that explain the costs and time associated with setting up and maintaining one?
Roy: For publishers the best place to start with Livestand is on livestand.com where it’s simple to request information and connect with Yahoo!’s publisher solutions teams. Getting set up with Livestand is a relatively easy process. We have a range of options, from connecting to readers through simple technologies like a Yahoo! RSS feed to custom integrations that include creative templates and feeds for automatically populating Livestand with articles and rich media. For a publisher the costs are relatively small, while the opportunity to reach new users and create new high-value advertising is compelling. We have more than 100 third-parties already providing content to Yahoo! and many more in the queue for 2012.
Livestand from Yahoo! App Access
Question 6: Must a Tablet reader pay for Livestand content? Do they access it with an App?
Roy: Livestand is a free iOS app for iPad available for download in the App Store. It’s currently available in the U.S. with plans to expand to additional markets and platforms, like Android, in 2012.
Livestand from Yahoo! App Content Delivery
Question 7: How does Livestand deliver a Tablet owner personalized images, videos and articles?
Roy: There are many ways for users to personalize their Livestand experience, including:
• My Library: A living, personal collection of publications and topics. Users simply select the publications they want to follow and their always easy to access from the main Livestand page.
• Personal Mix: A personalized magazine that is customized by tagging topics and articles. Located in the My Library section, Personal Mix is like a self-curated magazine. Users simply add topics, publications and articles to their Personal Mix when browsing with 1-tap. Then whenever they visit Personal Mix those sources are updated with the latest content for their reading pleasure.
• Yahoo! Today: A new Yahoo! publication, exclusive to Livestand, that captures personalized daily essentials like Yahoo! Weatther, Yahoo! Investing, Yahoo! entertainment news, sports, and Yahoo! TV listings. Users simply select the info they want and it’s always there and continually updated.
• News for You: A personalized set of Yahoo! Canada headlines continuously updated 24/7. This section is powered by Yahoo!’s CORE technology, which personalizes content on your Yahoo! personalized Homepage.
• Content Guide: An ever-expanding directory of all the content in Livestand organized by topic for easy discovery, browsing, and subscribing.
Livestand from Yahoo! Targeted App Content
Question 8: Two Tumbleweed articles detail how Livestand might be used target Golf on Yahoo! to Canadian golfers and wine information to wine drinkers with living, personalized magazines full of images, videos and content. For what Tablet audiences is Livestand an ideal channel?
Roy: Going back to the diversity of content in Livestand, almost any audience can be reached through Livestand. As the Livestand user base grows we expect its audience to become even broader, but with the ability to customize campaigns for marketers that target ads to the content best suited and consumed by individual users. We believe that Yahoo! Advertising is ultimately a form of content. By having great user engagement personalized to each user we can then connect those same users with ads they’ll find most relevant.
Livestand from Yahoo! iPad App Analytics
Question 9: Can a Livestand publisher use analytics to evaluate popular content with Tablet readers?
Roy: Yahoo! is one of the world’s largest publishers with more than 700 million users worldwide. Yahoo! has a wealth of analytics horsepower and tools designed to help deliver the absolute best and most relevant content and ads to Yahoo! readers. Livestand is connected with this powerful infrastructure and by joining the Livestand ecosystem third-party publishers will get the same intelligence that Yahoo! has in customizing and evolving their content strategy to reach the most users.
Marketing Ideas: Marketing Analytics Interviews, Media Marketing Analytics, Tablet Marketing Analytics, Website Marketing Analytics · Tags: digitalmagazines, iPad, livestandfromyahoomarketinganalytics, marketinganalyticsinterview, mobilemarketinganalytics, PlayBook, SamsungGalaxy, Tabletapp, tabletmarketinganalytics, Yahoo! for iPad App