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Trend in Canadian Online Video Tablet Viewers





Marketing Article Added | October 1st, 2012 | 23 Market Research Articles

Marketing Article Updated | Mon, Dec 24, 2012 at 11:59

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Tablet Online Video Marketing Analytics: Trend in Estimated Canadian Online Video Tablet ViewersCanadian Tablet PC online video watching has increased by 220% between 2011 and 2012 based on comScore, Media Technology Monitor (MTM) and Elections Canada data. As Tablet PC ownership in Canada becomes more popular and advertisers invest more in online video ads, iPads, PlayBooks, and other Tablet computers will be more important online marketing channels for reaching Canadians. Tablet ownership estimates indicate the number of Anglophone and Francophone Tablet owners in Canada will approach 2,105,030 by 2031. As Tablet Marketing Analytics: Yahoo!’s Olympic Bid and Livestand Tablet Magazines explains, live video broadcasts of sporting events in Canada may become a major source of online revenue. Below is a chart summarizing the estimated number of Anglophone and Francophone Canadians – 18 years of age and older – who own a Tablet PC and use it to watch online video. In 2011, approximately 1.69 million Canadians watched video on an iPad, PlayBook or other Tablet computer – versus over 3.71 million in 2012.

Trend in Estimated Canadian Online Video Tablet PC Viewers: 2011-2012

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The above chart’s data is based on MTM Tablet ownership market research suggesting that 13% and 21% of Anglophone and Francophone Canadians – 18 years of age and older – owned a Tablet PC in 2011 and 2012, respectively. An April 26, 2011 comScore press release The Online Video Nation in Canada and BrightRoll and IAB Canada’s Second Annual Video Advertising Report Reveals Digital Video Increasingly Integral Part of Multi-Channel Advertising Campaigns blog post provide market research estimating online video viewership in Canada. May 2, 2011 Elections Canada voter registration data indicates 24,257,592 Canadians were eligible to vote in the 2011 Canadian federal election. According to Statistics Canada, about 80% of this country’s population claim either English or French as their mother tongue. It may be concluded that 19,406,073 (24,257,592 * 80%) Anglophones and Francophones were eligible to vote in the May 2, 2011 Canadian federal election. Applying comScore online video viewership and MTM Tablet PC market research to eligible 2011 Anglophone and Francophone voters results in Tablet PC online video viewership estimates for 2011 and 2012.


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23 Responses to "Trend in Canadian Online Video Tablet Viewers"

  1. Samsung Galaxy Tablet Marketing Analytics: WestJet, Entertainment and Digital Magazines | Tumbleweed Marketing Analytics says:
    November 21, 2012 at 4:58 pm

    [...] Tablet online video watching trends indicate Tablet PC video watching in Canada will increase as Samsung Galaxy, RIM PlayBook and other Tablets become more popular. Tablet online video watching estimates for Canadian cities estimate the number of Tablet PC owners in certain regions who may watch videos on a Tablet. Tablet PC computer ownership in Canada market share estimates indicate that the number of Anglophone and Francophone Tablet owners in Canada will approach 2,105,030 by 2031. Samsung Galaxy Tablet Online Videos [...]

  2. Tablet and Digital Platform Olympic 2012 Video Watching | Tumbleweed Marketing Analytics says:
    November 18, 2012 at 1:49 pm

    [...] Tablet ownership forecast video and Tablet online video trends suggest future Olympics may be watched via iPads, PlayBooks and other Tablets by more Canadians. [...]

  3. Tablet PC Monthly Online Video Watching | Tumbleweed Marketing Analytics says:
    November 13, 2012 at 3:15 pm

    [...] company, in a press release posted in the Tumbleweed Market Research and Analytics Wiki. Tablet online video watching trends indicate Tablet PC video watching in Canada will increase as Samsung Galaxy, RIM PlayBook and other [...]

  4. Watch RIM PlayBook Tablet PC Online Videos | Tumbleweed Marketing Analytics says:
    November 4, 2012 at 5:27 pm

    [...] in a Mobile Syrup blog article posted in Tumbleweed’s market research and analytics wiki. Tablet online video trends suggest RIM PlayBooks and Tablets will be used more for watching video and online tasks. [...]

  5. Yahoo! Axis iPad Tablet PC Internet Browser Search App | Tumbleweed Marketing Analytics says:
    November 4, 2012 at 10:45 am

    [...] Axis Tablet PC users may also scan online videos, images and articles on their iPad with this App. Tablet online video viewing trends suggets this Yahoo! Tablet PC App will become more important for conducting online viewing [...]

  6. View Amazon Kindle Fire Tablet Videos | Tumbleweed Marketing Analytics says:
    November 3, 2012 at 11:01 am

    [...] marketing channel for e-books, children’s books, graphic novels, and digital magazines. Tablet video viewing trends indicate more Kindle, RIM PlayBook, Samsung Galaxy, Apple iPad, and other Canadian Tablet owners [...]

  7. Watch Microsoft Surface Tablet PC Online Videos | Tumbleweed Marketing Analytics says:
    November 2, 2012 at 11:45 am

    [...] videos, browsing the Internet and reading digital magazines will also be major Surface Tablet uses. Tablet online video viewership trends indicate Tablet online video viewing will increase. Creating online video goals will become [...]

  8. Tablet Marketing Analytics: Estimated Tablet PC Ownership Penetration Rates in Canada by Province | Tumbleweed Marketing Analytics says:
    October 31, 2012 at 9:26 am

    [...] and Francophone Tablet PC owners – 18 years of age and older – for each province. Tablet online video viewership trends suggest more Canadians will watch online video using iPad, PlayBook, Galaxy, and other Tablet [...]

  9. Tablet PC Market Research for London, Canada | Tumbleweed Marketing Analytics says:
    October 19, 2012 at 8:02 pm

    [...] PC Market Research – Yahoo! Tablet PC App Online Videos – Tablet PC Online Video Trend – Tablet PC Market Research – Part 1 – Tablet PC and Social Media – Tablet PC Video Watching [...]

  10. Tablet Marketing Analytics Press Release: Estimated Regular Okanagan Valley, Canada Regular Wine Drinkers and Tablet PC Owners | Tumbleweed Marketing Analytics says:
    October 18, 2012 at 9:35 pm

    [...] PC Market Research – Yahoo! Tablet PC App Online Videos – Tablet PC Online Video Trend – Tablet PC Market Research – Part 1 – Tablet PC and Social Media – Tablet PC Video Watching [...]

  11. Tablet Marketing Analytics Press Release: Estimated Vancouver, Canada Regular Wine Drinkers and Tablet PC Owners | Tumbleweed Marketing Analytics says:
    October 18, 2012 at 9:34 pm

    [...] PC Market Research – Yahoo! Tablet PC App Online Videos – Tablet PC Online Video Trend – Tablet PC Market Research – Part 1 – Tablet PC and Social Media – Tablet PC Video Watching [...]

  12. Tablet Marketing Analytics Press Release: Estimated Tablet PC Owners in Ottawa, Canada | Tumbleweed Marketing Analytics says:
    October 18, 2012 at 9:33 pm

    [...] PC Market Research – Yahoo! Tablet PC App Online Videos – Tablet PC Online Video Trend – Tablet PC Market Research – Part 1 – Tablet PC and Social Media – Tablet PC Video Watching [...]

  13. Tablet Marketing Analytics Press Release: Estimated Tablet PC Owners in Etobicoke, Canada | Tumbleweed Marketing Analytics says:
    October 18, 2012 at 9:31 pm

    [...] PC Market Research – Yahoo! Tablet PC App Online Videos – Tablet PC Online Video Trend – Tablet PC Market Research – Part 1 – Tablet PC and Social Media – Tablet PC Video Watching [...]

  14. Tablet Marketing Analytics Press Release: Estimated Tablet PC Owners in North Bay, Canada | Tumbleweed Marketing Analytics says:
    October 18, 2012 at 9:30 pm

    [...] PC Market Research – Yahoo! Tablet PC App Online Videos – Tablet PC Online Video Trend – Tablet PC Market Research – Part 1 – Tablet PC and Social Media – Tablet PC Video Watching [...]

  15. Tablet Marketing Analytics Press Release: Estimated Regular Wine Drinkers and Tablet PC Owners in St. Catharines, Canada | Tumbleweed Marketing Analytics says:
    October 18, 2012 at 9:27 pm

    [...] PC Market Research – Yahoo! Tablet PC App Online Videos – Tablet PC Online Video Trend – Tablet PC Market Research – Part 1 – Tablet PC and Social Media – Tablet PC Video Watching [...]

  16. Tablet Marketing Analytics Press Release: Estimated Tablet PC Owners in Kitchener-Waterloo, Canada | Tumbleweed Marketing Analytics says:
    October 18, 2012 at 9:25 pm

    [...] PC Market Research – Yahoo! Tablet PC App Online Videos – Tablet PC Online Video Trend – Tablet PC Market Research – Part 1 – Tablet PC and Social Media – Tablet PC Video Watching [...]

  17. Tablet PC Market Research for Toronto, Canada | Tumbleweed Marketing Analytics says:
    October 18, 2012 at 9:24 pm

    [...] PC Market Research – Yahoo! Tablet PC App Online Videos – Tablet PC Online Video Trend – Tablet PC Market Research – Part 1 – Tablet PC and Social Media – Tablet PC Video Watching [...]

  18. Tablet Marketing Analytics Press Release: Estimated Tablet PC Owners in Peterborough, Canada | Tumbleweed Marketing Analytics says:
    October 18, 2012 at 8:35 pm

    [...] federal riding of Peterborough. Tablet PC Market Research – Yahoo! Tablet PC App Online Videos – Tablet PC Online Video Trend – Tablet PC Market Research – Part 1 – Tablet PC and Social Media – Tablet PC Video Watching [...]

  19. Tablet PC Uses | Tumbleweed Marketing Analytics says:
    October 18, 2012 at 9:56 am

    [...] Tablet PC consumer segments identify which neighbourhoods are most likely to own a Tablet computer. Tablet PC online video viewing trends indicate that the Tablet computer is becoming a more popular for watching movies, TV shows and [...]

  20. Tablet PC Online Video Watching by City - Part 1 | Tumbleweed Marketing Analytics says:
    October 12, 2012 at 5:13 pm

    [...] 3.71 million Canadian Tablet PC owners watch online video on a Samsung Galaxy, RIM PlayBook or other Tablet computer. Tablet PC online video viewing [...]

  21. Yahoo! Tablet PC App Online Videos | Tumbleweed Marketing Analytics says:
    October 12, 2012 at 7:46 am

    [...] All three Tablet Apps should become more popular as Tablet PC ownership in Canada increases and more Canadians watch online video on Tablets. Tablet PC industry market size estimates indicate that Yahoo! Tablet Apps may become more popular [...]

  22. Tablet PC, Online Video Goals and Web Analytics | Tumbleweed Marketing Analytics says:
    October 10, 2012 at 1:34 pm

    [...] go to and from work and leisure activities. As the Tablet PC increases in popularity, so too will Tablet online video viewing. Web analytics professionals will spend more time creating online video viewership goals and events [...]

  23. Tablet PC Market Research - Part 3 | Tumbleweed Marketing Analytics says:
    October 9, 2012 at 2:59 pm

    [...] Tablet PC Market Research Fact #21 Tablet PC online video watching increased 220% between 2011 and 2012 [...]

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