Marketing Article Added | October 1st, 2012 | 23 Market Research Articles
Marketing Article Updated | Mon, Dec 24, 2012 at 11:59
Canadian Tablet PC online video watching has increased by 220% between 2011 and 2012 based on comScore, Media Technology Monitor (MTM) and Elections Canada data. As Tablet PC ownership in Canada becomes more popular and advertisers invest more in online video ads, iPads, PlayBooks, and other Tablet computers will be more important online marketing channels for reaching Canadians. Tablet ownership estimates indicate the number of Anglophone and Francophone Tablet owners in Canada will approach 2,105,030 by 2031. As Tablet Marketing Analytics: Yahoo!’s Olympic Bid and Livestand Tablet Magazines explains, live video broadcasts of sporting events in Canada may become a major source of online revenue. Below is a chart summarizing the estimated number of Anglophone and Francophone Canadians – 18 years of age and older – who own a Tablet PC and use it to watch online video. In 2011, approximately 1.69 million Canadians watched video on an iPad, PlayBook or other Tablet computer – versus over 3.71 million in 2012.
Trend in Estimated Canadian Online Video Tablet PC Viewers: 2011-2012
The above chart’s data is based on MTM Tablet ownership market research suggesting that 13% and 21% of Anglophone and Francophone Canadians – 18 years of age and older – owned a Tablet PC in 2011 and 2012, respectively. An April 26, 2011 comScore press release The Online Video Nation in Canada and BrightRoll and IAB Canada’s Second Annual Video Advertising Report Reveals Digital Video Increasingly Integral Part of Multi-Channel Advertising Campaigns blog post provide market research estimating online video viewership in Canada. May 2, 2011 Elections Canada voter registration data indicates 24,257,592 Canadians were eligible to vote in the 2011 Canadian federal election. According to Statistics Canada, about 80% of this country’s population claim either English or French as their mother tongue. It may be concluded that 19,406,073 (24,257,592 * 80%) Anglophones and Francophones were eligible to vote in the May 2, 2011 Canadian federal election. Applying comScore online video viewership and MTM Tablet PC market research to eligible 2011 Anglophone and Francophone voters results in Tablet PC online video viewership estimates for 2011 and 2012.
Written by tumbleweedmarketresearchanalyst
Marketing Ideas: Media Marketing Analytics, Tablet Marketing Analytics · Tags: comScore, Elections Canada, Media technology Monitor, MTM, online video, Tablet computer market share estimates, tablet in canada, tablet ownership, tablet pc in canada
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