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Trend in Canadian Golfer Tablet PC Ownership
An estimated 876,184 Tablet PC owners also play golf based on 2012 Media Technology Monitor (MTM) and Ipsos Mobil-ology Study of Smartphone, Tablet & eReader users in Canada market research. The number of iPad, PlayBook and other Tablet computer owners in Canada who play golf has increased seven times since 2010. These results confirm the growing importance that the digital magazine Tablet App may have as an online marketing channel for reaching golfers about golf tours and events, golf products, golf courses, and golf services. Online video ads targeting golfers on Tablet PCs may also become more important based on an IAB Canada and BrightRoll 2012 Report on Video Advertising in Canada. Data from the Ipsos-Reid 2006 Golf Participation in Canada Survey, MTM market research and Statistics Canada were combined to develop earlier estimates of Tablet PC ownership among golfers. The chart below summarizes the trend in Tablet computer ownership among Canadian golfers – 18 years of age and older – using Elections Canada eligible voter registration data for the May 2, 2011 Canadian federal election. The number of Canadian golfers who own a Tablet PC has increased from about 125,169 in 2010 to an estimated 876,184 in 2012.
Golfers and Tablet PC Ownership in Canada: 2010-2012
Most recent Ipsos golf participation research indicated that 21.5% of Canadians play golf, and this finding was applied to May 2, 2011 Elections Canada eligible Anglophone and Francophone voters. MTM Tablet ownership market research for 2010, 2011 annd 2012, respectively, were applied to the Anglophone and Francophone golfer estimate to develop a three-year trend in golfers who own an iPad, PlayBook or other Tablet PC. Tablet Marketing Analytics: Livestand from Yahoo! and Golf Magazines explains an estimate of Canadian golfers who own a Tablet and might prefer a digital golf magazine Tablet App. The calculation is based on Statistics Canada population data and Ipsos research about Tablet ownership and golf participation. Regardless of the method used, market research suggests iPad, PlayBook, and other Tablet App golf digital magazines are promising online marketing channels for reaching Canadian golfers. ‘Staycation’ Marketing Analytics: Skiing, Hotels, Wine, Golf, and Food discusses a forecast of Canadian staycationers who may drive to golf or other destinations based on Canadian Automobile Association (CAA) membership data and the Ipsos Mobil-ology Study of Smartphone, Tablet & eReader users in Canada.
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Marketing Ideas: Golf Marketing Analytics, Tablet Marketing Analytics · Tags: Elections Canada, golf, golfers, Ipsos-Reid 2006 Golf Participation in Canada Survey, Royal Canadian Golf Association (RCGA), Statistics Canada, tablet app, tablet computer in canada, tablet in canada, tablet ownership
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