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Okanagan Valley Wine Drinkers and Tablet PC Owners





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Tumbleweed Marketing Analytics Press ReleaseFOR IMMEDIATE RELEASE

About 50,943 Okanagan Valley residents – 18 years and older – own a Tablet PC

September 13, 2012 – Okanagan Valley, BC – An estimated 50,943 Okanagan Valley residents – 18 years of age and older – own an iPad, PlayBook or other Tablet PC computer. Of these, approximately 30,565 are regular wine drinkers who drink wine at least once a month. The number of Okanagan Valley regular wine drinkers who own a Tablet PC has increased about 7 times since 2010.



The Okanagan Valley, BC Tablet PC ownership estimate is based on Spring 2012 Media Technology Monitor (MTM) Tablet PC ownership in Canada research, Statistics Canada data, Wine Intelligence market research for Canada, and May 2, 2011 federal election voting results for the federal ridings of Kelowna-Lake Country, Okanagan-Coquihalla, and Okanagan-Shuswap.

Overall, an estimated 21% of Canadians own a Tablet computer. More details about Tablet ownership in Canada research and trends may be viewed on the Tumbleweed Marketing Analytics – http://tumbleweedmarketinganalytics.com/ – business and technology blog.

For further information, contact:

Tom Wolfer
Tumbleweed Marketing Analytics
1137 Royal York Road, Suite 103-C
Etobicoke, Ontario, M9A 4A7
Phone: 416-789-5801
E-mail: info@tumbleweedmarketinganalytics.com


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