An estimated 3.1 million Anglophone and Francophone Tablet PC owners in Canada own an iPad, PlayBook or other Tablet computer, about 1.2 million of whom live in the province of Ontario. This Tablet PC ownership in Canada estimate is based on Media Technology Monitor (MTM) Tablet computer market research, Statistics Canada data and May 2, 2011 federal election eligible voter data published by Elections Canada. Tablet PC industry market size estimates for specific business verticals in Canada are also available. Market research suggests that Tablet PC ownership is becoming more popular in Canada: an estimated 770,000 Canadians own a Research in Motion (RIM) PlayBook Tablet, and more regarding PlayBook Tablet computer ownership may be read in Tablet Marketing Analytics: Estimated RIM PlayBook Tablet Ownership in Canada. The chart below summarizes an estimate of Tablet PC ownership in Canada for each province and territory in Canada. It is based on Media Technology Monitor (MTM) Tablet computer market research as well as Statistics Canada data and Elections Canada eligible voter information.
Estimated Anglophone/Francophone Tablet PC Owners by Province/Territory in Canada (18 years of age and older)
The estimated number of Tablet PC owners in Canada’s second most populous province of Quebec is only 1.3 times higher versus the province of B.C.: even though it contains twice the number of eligible federal election voters. The lower rate of Tablet PC ownership among Francophones – confirmed by Media Technology Monitor (MTM) market research – is the reason for this finding. Spring 2011 MTM data revealed 18% of Anglophones own a Tablet PC while only 11% of Francophones do. Tablet Marketing Analytics: Estimated Tablet PC Ownership Penetration Rates in Canada by Province contains a chart summarizing the impact of Canada’s Francophone population on Tablet computer penetration rates in every province and territory in Canada. Tablet ownership estimates suggest the number of Anglophone and Francophone Tablet owners in Canada will approach 2,105,030 by 2031.
Marketing Ideas: Tablet Marketing Analytics · Tags: Anglophone tablet pc owners, Francophone tablet pc owners, PlayBook in Canada, PlayBook tablet pc ownership, RIM PlayBook owners in Canada, tablet ownership by province and territory, Tablet PC, tablet pc in canada, tablet pc ownership in canada