The Tablet PC ownership penetration rate is highest among Ontario Anglophone and Francophone residents – 18 years of age and older – who were eligible to vote in the May 2, 2011 Canadian federal election. Tablet online video viewership trends suggest more Canadians will watch online video using an Apple iPad, RIM PlayBook, Samsung Galaxy, Amazon Kindle Fire, Microsoft Surface, and other Tablet computers. Tablet video viewership for select Canadian cities is summarized in Tablet PC Online Video Watching by City – Part 1. As Tablet ownership penetration rates increase in Canada, Tablet PC Uses such as office productivity, entertainment and games should also. Tablet PC online video ads below promote select Tablet PC devices. A chart below compares the estimated % of Anglophone and Francophone eligible May 2, 2011 Canadian federal election voters to an estimated % of Anglophone and Francophone Tablet PC owners – 18 years of age and older – for each province.
An estimated 41% of Anglophone and Francophone Canadian voters – forecasted to own a Tablet PC by the end of 2012 – live in Ontario. About 37% of Anglophone and Francophone May 2, 2011 Canadian federal election eligible voters resided in Ontario. Tablet computer penetration rate estimates for each province are based on Fall 2011 Media Technology Monitor (MTM) Tablet market research suggesting 18% of Anglophones and 11% of Francophones, respectively, in Canada owned a Tablet PC. Below is a chart comparing the estimated % of Anglophone and Francophone eligible voters for the May 2, 2011 Canadian federal election to an estimated % of Anglophone and Francophone Tablet PC owners – 18 years of age and older – for each province. This distribution of Anglophone and Francophone eligible voters in New Brunswick is more equal, suppressing the impact of the MTM’s lower estimated 11% Francophone Tablet PC adoption rate.
Estimated Tablet PC Ownership Penetration Rates by Canadian Province
Tablet PC ownership penetration is lowest among Quebec Anglophone and Francophone eligible May 2, 2011 Canadian federal election voters. Tablet PC industry research also reveals Tablet Apps are a more valuable online marketing channel for reaching Canadians. Digital magazine Tablet Apps and the Yahoo! Axis iPad Internet search browser iPad Tablet App will likely become more popular. Spring 2012 MTM Tablet PC ownership market research concluded approximately 21% of Anglophone and Francophone Canadians will own a Tablet computer by the end of 2012. Tablet ownership estimates indicate the number of Anglophone and Francophone Tablet owners in Canada will approach 2,105,030 by 2031. Approximately 770,000 Canadians should have a Research in Motion (RIM) PlayBook Tablet based on Spring 2012 MTM research.
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