Tablet (eg. iPad, PlayBook, Galaxy) website visitors may be spending more time on your website, regardless of an August 20, 2012 CTVNews.ca news article Canadians spending less time on tablets, smartphones news story. A Google Analytics ‘Average Visit Duration’ report may identify that iPad, Galaxy, PlayBook, and other Tablet and smartphone website visitors are spending more time – on average – on your website or blog. Google Analytics may also compare the average visit duration of Tablet and smartphone users to non-mobile website and blog visitors. The CTVNews.ca story cites Ipsos Tablet and smartphone behaviour research summarized in the August 20, 2012 Ipsos press release Canadians Maturing as Mobile Users. Below is a chart comparing average visit duration (in seconds) among Tablet PC and smartphone users to non-mobile visitors for a sample website or blog. Mobile and non-mobile visitors’ average time spent browsing the site is compared on a monthly basis, over time, for the past twelve months.
Tablet and Smartphone Average Website Visit Duration (Seconds) – By Month/Year
In this example, Tablet and smartphone website visitors have spent the most time – on average – on the sample website in the months of October 2011, January 2012 and July 2012. The remaining months indicate an average visit duration range of between 30-50 seconds. The Google Analytics data in this sample report also confirms the degree to which Tablet and smartphone Internet browsing behaviour lags behind laptop and desktop computer Internet usage. Market research about the behaviour of Tablet PC ownership in Canada is important, however, web analytics must verify the extent to which an individual website experiences an increase or decrease in website visit behaviour.
Marketing Ideas: Tablet Marketing Analytics, Website Marketing Analytics · Tags: apple, average time on site, average visit duration, Canadians and the Tablet, CTV News, Galaxy, Google Analytics, iPad, Ipsos Tablet research, Microsoft, PlayBook, RIM, Samsung, Surface, Tablet, tablet ownership in Canada