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Google Analytics may indicate that 7.5% of blog or website reader interest is in content about the Tablet (eg. iPad, PlayBook, Galaxy) or Tablet apps (eg. Yahoo! Axis iPad App). In fact, Google Analytics can report the percentage of visits to a blog landing page containing images, articles, videos, and links specifically about the Tablet or Tablet apps. Tablet Marketing Analytics: Google Analytics Tablet Website Traffic Reporting and Tablet Marketing Analytics: Google Analytics Tablet Website Traffic Market Share Report discuss how Google Analytics may also understand a blog or website’s Tablet market share or website traffic. Below is a graph showing the percentage of a sample blog’s visits that are to a landing page about Tablets over a one-year period. There are three possible Tablet PC landing pages on this sample blog: an individual blog article about Tablets and/or Tablet apps, a category listing of Tablet articles or a web landing page created specifically to feature information about the Tablet.

Percentage of Sample Blog Visits – Tablet Content Landing Page Interest

About 8% of the sample blog’s visits are to a landing page about the Tablet computer over a one-year period. Google Analytics reports that most of this website traffic first landed on a specially designed landing page – as opposed to individual Tablet content blog posts or the category listings page. The custom-designed Tablet landing page was only created within the last four months of the Google Analytics one-year period report. The research supports the importance of creating a well-optimized landing page to promote important blog content – instead of relying on individual blog posts to generate traffic. The same Tablet content interest report may be generated in Yahoo! Web Analytics, a web analytics software discussed in Website Marketing Analytics Book: Yahoo! Web Analytics and Content Optimization.

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