Tablet (eg. iPad, PlayBook) website visitor Google Analytics reports can benchmark the percentage of a blog or website’s Tablet computer traffic against industry standards research. A high percentage of Tablet website visitors may require a change in web design or use of a digital magazine Tablet App to present content to browsers. Tablet PC Marketing Analytics Fact: Estimated Digital Magazine App Readership Growth indicates that Tablet-based digital magazine readership in Canada will increase. Tablet ownership in Canada suggests that Tablet website traffic will continue to increase as more Canadians buy iPads, PlayBooks and other Tablet PCs. Industry Market Share and Market Size Calculations contains estimates of Tablet PC ownership among golfers, wine drinkers and other Canadians. Below is a graph comparing Tablet website traffic for a sample blog in the first 6 months of 2012 to two market research estimates of Tablet Internet traffic. About 3% of the sample blog’s website traffic is by visitors using a Tablet PC. This compares to an industry estimate of approximately 2% in 2011 which is forecast to reach 10% by 2014.
Percentage of Tablet Website Visitors – Sample Blog Versus Industry Benchmarks
Mark Donovan’s November 15, 2011 blog post The Rise of Digital Omnivores stated that 2% of US-based web visits are from a Tablet PC. Yahoo.ca iPad Tablet Marketing Analytics: Tablet Home Page Browsers includes an estimate of monthly Yahoo! Canada home page visitors on a Tablet PC. Adobe Study Reveals Tablet Traffic Has Grown 10 Times Faster Than Smartphone Traffic indicates that Tablets’ share of website traffic will exceed smartphone traffic by early 2013 and reach 10 percent of total website traffic in 2014. The frequency of iPad, PlayBook and other Tablet PC web visitors may also be reported in Yahoo! Web Analytics, and an excellent Yahoo! Web Analytics books is summarized in Website Marketing Analytics Book: Yahoo! Web Analytics and Content Optimization.
Marketing Ideas: Tablet Marketing Analytics, Tumbleweed Marketing Analytics Articles, Website Marketing Analytics · Tags: Adobe, Google Analytics, Mark Donovan, tablet ownership in Canada, Tablet ownership industry research, Tablet website traffic, tablets in Canada, Yahoo! Web Analytics