Marketing Article Added | August 6th, 2012 | Share Market Research
Marketing Article Updated | Wed, Dec 5, 2012 at 10:41
Google drives 62% more pages/visit than Facebook. Google also has a higher average visit duration and lower visitor bounce rate than Facebook. A Google Analytics report summarizes one-year of a website’s data. Google’s analytics confirms Google, Bing and Yahoo! organic keyword search drives better on-page statistics than Facebook, LinkedIn or Twitter. Yahoo! Web Analytics could generate the same web analytics report. Web analytics research also reveals organic keyword search drives more web traffic than social network marketing. Google keyword searches also drive better on-page website statistics versus marketing on a social networking site dedicated to a topic. Three graphs compare Tumbleweed Marketing Analytics pages/visit, average visit duration and bounce rate data among Google, Facebook and AnalyticBridge visitors.
Graph 1 – Pages/Visit: Internet Search vs. Social Networking Sites
Google search and AnalyticBridge visitors browse the same average number of pages per visit: about 2.22 versus 2.25. Social network site marketing is most effective on a community dedicated to the promoted topic: analytics. A blogger should share links to articles within communities that already discuss the topic. Overall, search engine optimization (SEO) and organic Google Internet search maximize pages/visit to a blog or website.
Graph 2 – Bounce Rate: Internet Search vs. Social Networking Sites
The Google keyword search visitor bounce rate is slightly lower than Facebook link referrals: 67% versus 73%, respectively. Link sharing on AnalyticBridge drives more visitors and generates a lower bounce rate (56%) versus Facebook. Google Internet keyword search is best for bloggers to promote online content.
Graph 3 – Average Visit Duration: Internet Search vs. Social Networking Sites
Google Internet search visitors spend over twice as long on a website than do Facebook referred visitors. The average Google-referred visit duration is almost 3 minutes, compared to under 2 minutes among Facebook referrals. Google Internet keyword search visitors spend a longer average time on a website than ones referred by AnalyticBridge: whose average visit duration is just over 2 minutes.
Conclusion: Google vs. Facebook Web Analytics
Google Internet keyword search is best for bloggers to promote online content. Facebook-referred visitors perform poorer than Google Internet keyword search ones based on pages/visit, average visit duration and bounce rate analytics. The AnalyticBridge visitor bounce rate is insufficient since it generates fewer visitors versus Google Internet keyword searches.
Written by tumbleweedmarketresearchanalyst
Marketing Ideas: Social Network Marketing Analytics, Tumbleweed Marketing Analytics Articles, Website Marketing Analytics · Tags: AnalyticBridge, analytics reports, average visit duration, bounce rate, business analytics, Facebook, Google Analytics, Google Internet search, pages/visit, search engine optimization, SEO, social networking site analytics, web analytics, Yahoo! Web Analytics
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