Google Analytics monthly website visit statistics are likely much lower than the same data reported by your website host. In a year, your website may appear to have 23 times more visitors than it actually does versus Google Analytics or Yahoo! Web Analytics statistics. The difference between Google and Yahoo! Web Analytics and website host visit data may increase or decrease depending on the month for which visit data is being reported. Website Marketing Analytics Book: Yahoo! Web Analytics and Content Optimization references an excellent book about Yahoo! Web Analytics, and Google Analytics training courses are listed in the marketing analytics courses and events calendar.
Google Analytics Versus Website Host Visit Data Example – Monthly Average
Your website hosts’s reports include visits to your site by Google, Yahoo!, Bing, and other search engines when they crawl your website looking for new content. In other words, Google Analytics and Yahoo! Web Analytics only count visits by humans to your website, whereas, your website host includes visits by non-humans. It’s important to use Google Analytics and Yahoo! Web Analytics data when reporting visit and visitor activity to your website. However, Google Webmaster Tools keyword search statistics must be relied upon to accurately determine the words and phrases that Internet searchers are using to find your website in Google, Bing and Yahoo!. Google Analytics reports do not include keywords used to find your website if an Internet searcher is logged into their Google account. Google Webmaster Tools keyword search data is the most reliable means by which to determine how Google, Yahoo! and Bing Internet searchers are finding your website. Landing page and referral page statistics will likely be about the same in both Google or Yahoo! Web Analytics versus website host and Google Webmaster Tools data reports. Either source should also provide an accurate report of how many website visitors are a result of links posted on Facebook, Twitter, YouTube, of other online communities.
Marketing Ideas: Tumbleweed Marketing Analytics Articles, Website Marketing Analytics · Tags: Google Analytics, Google Webmaster Tools, web analytics dashboard, web analytics reporting, website host data, website statistics, Yahoo! Web Analytics