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Social Network Analytics and Tablets





Marketing Article Added | July 5th, 2012 | Share Market Research

Marketing Article Updated | Wed, Dec 5, 2012 at 12:45

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Social Network Marketing Analytics Quote: Tumblr, Tablets, WordPress, and Social Media (Photo Credit: Daniel Carlbom)

(Photo Credit: Daniel Carlbom)

Thord Daniel Hedengren, author of Tackling Tumblr and Smashing WordPress books, says Tablets (eg. iPads, PlayBooks) will impact social media (eg. Facebook, Twitter) use. Hedengren says social media may be used differently by Tablet PC versus smartphone, desktop, or laptop PC users.

….although we’ve been using smartphones for social media sharing and conversations for quite some time now, it is a lot easier to share long form thoughts and content from a larger device. The iPad in particular has proven itself as an option for content creators as of the last year or so in particular; the apps have gotten that good….yes, but only in terms of how they interact with the services, since they [Tablet owners] use apps or sometimes mobile versions of the sites. The availability of the devices makes participating easier on a more frequent basis but that’s about it.

Thord Daniel Hedengren (personal communication, June 24, 2012).


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