Tablet PC (eg. iPad, PlayBook, Galaxy) and smartphone (eg. iPhone) technology is converging, based on a June 4, 2012 Maclean’s Magazine article: ‘Phablet’ sales suggest bigger is better for mobile screens. As Tablet computer ownership in Canada increases, so too may the incidence of Phablet owners. In the future, many Canadians may own multiple mobile PC devices: an iPad in the living room, PlayBook or Galaxy at work, and a ‘Phablet’ for Internet browsing and online video watching in transit. Below is an excellent quote from the Maclean’s article:
“…Despite a slow start in 2011, global shipments are predicted to increase tenfold this year over last, according to a recent report by research firm ABI, and sell at a rate of 208 million annually by 2015. Though the phablet’s dimensions are awkwardly sized for a phone, the screen makes web browsing and video watching more convenient.”
Maclean’s Magazine. (2012, June 4). ‘Phablet’ sales suggest bigger is better for mobile screens. htthttp://www2.macleans.ca/2012/06/04/phablet-sales-suggest-bigger-is-better-for-mobile-screens/ (accessed on June 5, 2012).
Marketing Ideas: Marketing Analytics Quotes, Tablet Marketing Analytics · Tags: apple, Galaxy, iPad, phablets, PlayBook, RIM, Samsung, tablet computer, Tablet PC, Tablets, tablets in Canada, Thrive, Toshiba