Tablet (eg. iPad, PlayBook, Samsung Galaxy, and Android PC) devices may be the only in-flight entertainment option on WestJet flights based on a recent article in the National Post. WestJet had indicated that it would allow passengers to rent a Samsung Galaxy PC with pre-loaded entertainment on select flights. The following article contains details about this: Samsung Galaxy Tablet Marketing Analytics: WestJet, Entertainment and Digital Magazines. WestJet appears to now be considering allowing passengers to use their own Tablet PC (and other mobile wireless devices) for in-flight entertainment. This move is good news for digital magazine Tablet apps such as – as well as digital marketing professionals – who wish to reach travelers with personalized images, videos and articles about destinations. Tablet PC computer ownership in Canada market share estimates indicate that the number of Anglophone and Francophone Tablet owners in Canada will approach 2,105,030 by 2031. The following is an excerpt from a quote by WestJet chief executive, Gregg Saretsky, to the National Post about market research which supports a Tablet and mobile-based in-flight entertainment system:
“…research that we’ve done is that upwards of 80% of Canadian bring their own devices. It’s either an iPad, a laptop or a mobile phone, because there are so many devices now that are WiFi-enabled. That’s what we’ll use to communicate.”
Deveau, Scott. (2012, May 17). WestJet develops new in-flight entertainment system. The National Post, http://business.financialpost.com/2012/05/16/westjet-develops-new-in-flight-entertainment-system/ (accessed on May 23, 2012).