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Tablets Sales and Use
Tablets (Apple iPad, RIM PlayBook, Samsung Galaxy) have traditionally been used as entertainment mobile devices: to consume videos, read articles and browse images. Tablet PC computer ownership in Canada market share estimates indicate that the number of Anglophone and Francophone Tablet owners in Canada will approach 2,105,030 by 2031. This may be one rationale for Yahoo! introducing Livestand from Yahoo!: a personalized, digital Tablet magazine iPad app. However, evidence suggests that Tablet computers may become an office productivity tool, as well. Perhaps Tablet PCs will also be used to view and report quarterly and annual corporate performance, as has been written in the following article: Tablet Flash Marketing Analytics: Animating Corporate Reports.
The following quote from a National Post article Apple iPad poised to dominate tablet market into 2016: report refers to Forrester Research data supporting a possible shift in role for Tablet PCs:
“Although tablets are currently seen as “lean back” devices, used primarily for consuming media and Web content — as opposed to producing documents and other content — about one-third of the tablets sold in 2016 will be shipped to businesses, accounting for about 122 million units, as enterprise software for tablets improves.”
Hartley, Matt. (2012, April 24). Apple iPad poised to dominate tablet market into 2016: report. The National Post, 
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Marketing Ideas: Marketing Analytics Quotes, Tablet Marketing Analytics · Tags: apple, Galaxy, iPad, PlayBook, RIM, Samsung, Tablets, TheNationalPost
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