iPad Livestand from Yahoo! personalized, digital magazine Tablet App can be a winery experience portal for the approximately 300,000 Canadian wine drinkers who also own a Tablet PC (eg. Apple iPad, RIM PlayBook, Samsung Galaxy). The Wine Marketing Analytics: 2012 Okanagan Spring Wine Festival Tumbleweed post hints at what Tablet-owning wine lovers may experience in BC. A visit to the Yahoo! Canada home page reveals no content vertical for wineries, discussed further in Website Marketing Analytics: Yahoo!’s Future and Content Verticals, even though content verticals are the Internet portal’s core competency. The following article explains the estimated market size of Canadian wine drinkers who own an iPad, PlayBook, Samsung Galaxy or other Tablet: Tablet Marketing Analytics: Livestand from Yahoo! and High-Spending Wine Drinkers. Tablet PC computer ownership in Canada market share estimates indicate that the number of Anglophone and Francophone Tablet owners in Canada will approach 2,105,030 by 2031. Yahoo! might post the Livestand from Yahoo! digital magazine Tablet App in the Yahoo! for iPad App section of the Yahoo! Canada home page.
An iPad App digital magazine publication about wine and wineries makes sense since Apple Tablet Internet browsers are responsible for about 95% of Tablet-based web traffic. You may read more about this here: iPad Accounts for all of Tablet Web Traffic. Livestand from Yahoo!’s content personalization engine may present images, videos and articles to Tablet-owning wine lovers based on their interests: possible food and wine recipes, desired winery experiences and preferred wine tastes, for example. The ability of Yahoo! to deliver personalized content to a Tablet makes the Livestand digital magazine publication different. It makes Livestand from Yahoo! an important digital marketing tool for retention, healthcare and destination marketers that are discussed further in the following posts:
But Canada’s wineries have the most potential to use Livestand from Yahoo! to target wine-loving Tablet owners: first, with an iPad publication, then with a similar App for RIM’s PlayBook and the Samsung Galaxy. A wine-loving Tablet owner may receive custom content depending on which of six wine drinkers segments that he or she falls within. More about these wine drinker segments – developed by Wine Intelligence – may be read in the following Tumbleweed post: Wine Clustering Marketing Analytics: Wine Drinker Segments and Mobile Marketing Apps.
Livestand can be the digital magazine Tablet App content delivery platform for a database engine that combines three sets of data points about every iPad owner: Wine Intelligence segment, wine interests, as well as images, videos, and articles about winery experiences, food and wine combinations, wine tours, winemaking, and other wine-related topics. In this respect, Livestand could function like a web page that uses a PHP query to gather content (eg. images, articles, videos, addresses, company names) from an Oracle database and present it to a web browser. Canada’s wineries, wine writers, wine tour companies, and wine lovers could provide content for Yahoo! editors to consider including in the Livestand from Yahoo! digital magazine Tablet App publication. Archived and existing articles written for the Yahoo! Canada home page might also be included. Other digital apps might be embedded in the publication: a ‘wine and personality’ Tablet App to help a wine lover determine his or her wine tastes, an Interactive Tablet crossword puzzle about wine and wineries. Links for ordering wine and booking wine tours might also be part of a Livestand from Yahoo! digital magazine winery Tablet App.
Wine is a lifestyle product, Tablets are a source of entertainment and wineries must market unique experiences with personalized images, videos and articles in a digital magazine. The Livestand from Yahoo! iPad, digital magazine Tablet App may target Canada’s wine lovers with winery and wine experience content based on their specific interests.