Livestand from Yahoo! and Tablet PCs (eg. Apple iPad, RIM PlayBook, Samsung Galaxy) may increase the popularity of online video viewing and marketing revenue generated from online advertising. Yahoo! once expressed an interest in bidding for the Canadian broadcast rights to the 2014 and 2016 Winter Olympics. You may read about the potential Yahoo! Olympic broadcast bid story in following post: Tablet Marketing Analytics: Yahoo!’s Olympic Bid and Livestand Tablet Magazines. A May 2, 2012 National Post article, Media rivals battle for eyeballs, discusses the online content broadcast issue and how producers may begin creating more shows exclusively for web broadcast. Tablet PC computer ownership in Canada market share estimates indicate that the number of Anglophone and Francophone Tablet owners in Canada will approach 2,105,030 by 2031.
The Livestand from Yahoo! digital magazine Tablet App is one reason why exclusively broadcast website content makes sense. Tablets are a form of entertainment for owners, in contrast to smart phones (eg. RIM BlackBerry, Apple iPhone). WestJet’s recent announcement to test a program and rent pre-loaded Tablets (not Apple iPad, but Samsung Galaxy) to passengers on select long-haul flights reflects the entertainment value of Tablet PCs. details regarding the WestJet Samsung Galaxy Tablet entertainment test are contained in the following Tumbleweed post: Samsung Galaxy Tablet Marketing Analytics: WestJet, Entertainment and Digital Magazines. The following Tumbleweed posts discuss how tourism destination marketers may target travelers with personalized, digital magazines about wineries, golf courses, hotels, and other tourist attractions:
Tablets aren’t going away: about 320,000 Canadian PayPal users will regularly watch online video and own a Tablet PC by the end of 2012. You may read more about this in the following Tumbleweed post: Tablet Marketing Analytics: PayPal, Online Video and Yahoo!. Tablet owners willing to pay for personalized, digital magazine content might be good news for online payment vendors such as Cleeng. You may read more about Cleeng in the following post: Blogging Marketing Analytics: Cleeng and the Return on Blogging (ROB). Former Yahoo! CEO Scott Thompson previously worked at PayPal: experience that might have helped integrate Livestand from Yahoo! digital magazine content with a payment platform. More about Mr. Thompson joining Yahoo! is contained in the following post: Tablet Marketing Analytics: PayPal, Online Video and Yahoo!.
Livestand from Yahoo! positions Yahoo! well to capitalize on a trend towards an increase in online content broadcasting. You may read an interview with Denis Roy, a Yahoo! Mobile spokesperson about Livestand in the following Tumbleweed blog post: Yahoo! Mobile Marketing Analytics Interview: Livestand from Yahoo! Tablet Magazines. Online marketers in all industry sectors might use digital magazine Tablet apps to target iPad, PlayBook, Galaxy, and other owners with personalized images, articles and videos based on their interests.