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Marketing Analytics Quote: Digital Data Ownership Rights
Personal digital data is an online marketing asset that information privacy laws must protect when the data’s owner dies. The following is an excellent quote about this issue from an April 21, 2012 article in The Economist Deathless data: What happens to our digital property after we die?:
“Online lives have increasing economic and sentimental value. But testamentary laws offer muddled and incomplete ways of bequeathing and inheriting them…..Digital assets may include software, websites, downloaded content, online gaming identities, social-media accounts and even e-mails…..But laws, wills and password safes may clash with the [Internet] providers’ terms of service, especially when the executor is in one country and the data in another.”
(2012, April 21). Deathless data: What happens to our digital property after we die? The Economist, http://www.economist.com/node/21553011 (accessed on April 22, 2012).
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Marketing Ideas: Marketing Analytics Privacy, Marketing Analytics Quotes · Tags: digitaldataprivacy, informationprivacy, TheEconomist
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Michael Geist writes frequently in the Toronto Star newspaper about digital data and media issues: information privacy, telecommunications sector regulation, digital media ownership rights, and other data issues. I would recommend following his blog – http://www.michaelgeist.ca/ – and reading his Star columns – usually on Sundays.
In Canada, the Office of the Privacy Commissioner of Canada (http://www.priv.gc.ca/) and in Ontario, the Office of the Information and Privacy Commissioner (http://www.ipc.on.ca/english/Home-Page/) may be good places to begin a search for resources about digital data rights and protection after a person’s death.