Personal digital data is an online marketing asset that information privacy laws must protect when the data’s owner dies. The following is an excellent quote about this issue from an April 21, 2012 article in The Economist Deathless data: What happens to our digital property after we die?:
“Online lives have increasing economic and sentimental value. But testamentary laws offer muddled and incomplete ways of bequeathing and inheriting them…..Digital assets may include software, websites, downloaded content, online gaming identities, social-media accounts and even e-mails…..But laws, wills and password safes may clash with the [Internet] providers’ terms of service, especially when the executor is in one country and the data in another.”
(2012, April 21). Deathless data: What happens to our digital property after we die? The Economist, http://www.economist.com/node/21553011 (accessed on April 22, 2012).