Bloggers can follow best practices for embeding and linking to Internet news sites, other blogs, online communities, and social media sites in blog posts. A Federal Court of Canada ruled bloggers can link to photos and articles on news sites. The Federal Court decision is discussed in a June 30, 2012 Michael Geist Toronto Star article All the News That’s Fit To Post and Link: Federal Court Clears Up Legal Risks.
Despite the ruling a blog owner should follow online copyright best practices when posting a YouTube video, embedding an image or citing articles in a Blogger or WordPress blog post. Social media lets bloggers to build an audience for a blog post that includes external online content by sharing it’s link with blog readers. But a blog owner may follow blogging best practices for writing and sharing blog posts:
YouTube Videos in Blogs
Only embed a YouTube video about a product, service or brand posted by it’s creator/owner. A blog should use a video about Microsoft Excel 2010 posted in the official Microsoft YouTube Channel.
Citing Blog Post Sources
A blog must have the date, name of publication, and title (with a link) of an online article source. The Tumbleweed Market Research and Analytics Wiki has APA Citation examples for citing blog post sources.
Protecting Blog Content
Blog owners can protect their content’s copyright and earn blog revenue. They require a payment – either subscription or on a per item basis – before an article, image or video may be accessed. Blogging Marketing Analytics: Cleeng and the Return on Blogging (ROB) contains more details about Cleeng.
Blogs and Trademarked Content
4. A Google Internet Search makes it easy to find an image or logo to embed – or link to – within a blog post. However, if an image or logo is trademarked, a blog owner should obtain permission from it’s owner before using it in a blog article. A trademarked logo represents brand equity in which an owner has invested financial resources.
Direct Quotes on Blogs
5. A direct quote from an online news article or blog post should include, within a blogger’s own content, a full APA citation to the source. Social Network Marketing Analytics Quote: Social Media for Professional Networking displays an example of a WordPress blog post that quotes a National Post article but properly references the source.
Marketing Ideas: Blogging Marketing Analytics, Tumbleweed Marketing Analytics Articles · Tags: blogging, blogs, copyright infringement, Federal Court, Free Dominion, Michael Geist, National Post, online content, online copyright, online news website, Toronto Star