According to Tablet energy marketing analytics, high-income Canadian households are over 1.5 times more likely to conserve home energy use with a programmable thermostat. This conclusion may be drawn from the following Statistics Canada data table summarizing the energy conservation habits of Canadian households: Energy-saving use, by household and dwelling characteristics, 2007 — Household income. These more energy conscious, high-income households are defined as having an annual income of $150,000 or more by the Statistics Canada Households and the Environment Survey (HES) survey. Most recent Statistics Canada Census of Canada data indicates that there are 1,805,540 Canadian couple families who have an annual income of $150,000 or greater. This data is contained in the following Statistics Canada data table: Family income, by family type (couple families).
The Rogers Smart Home Monitioring program lets energy-conscious Canadians use an interactive touchpad Tablet to control the temperature in their home. With the Smart Thermostat Control system, a home owner may set or adjust his or her thermostat according to a schedule. Lights and small appliances may also be timed to turn on or off using the touchpad mobile device that is supplied by Rogers. A secure, web-based mobile Web Control Centre allows Smart Home Monitoring customers to access and control their home’s heat, appliance and security settings from any location.
The Rogers home monitoring package represents one possible way in which the Canadian homeowners may conserve energy and implement green energy practices. The Government of Canada’s ecoENERGY Retrofit-Homes program provides grants of up to $5,000 so that Canadian homeowners may create more energy-efficient homes. A previous Tumbleweed post has discussed how Geographic Information Systems (GIS) analysis might be used to identify Households that are likely to use green energy (eg. wind, solar) in their home. You may learn more about this by reading the following post: Energy Marketing Analytics: Finding ‘Green Energy’ Households. The Government of Ontario’s Ministry of Energy website contains several homeowner tips for saving energy in the home.
It might also be feasible to market household energy conservation practices to Canadian households using a Tablet digital magazine platform such as Livestand from Yahoo!. According to Statistics Canada’s 2010 Individual Internet use and E-commerce data, 80% of Canadians (16 years of age and older) use the Internet for personal use. As a result, at least 1,444,432 (1,805,540*80%) Canadian energy-conscious couple families might use the Internet for researching how to conserve household energy use. The data suggests that approximately 86,665 (6%) of these couple families likely own a Tablet (eg. Apple iPad, RIM PlayBook). You may read the Ipsos article The Tablet Begins Take Off As Sales Double in Eight Months for more details about Canadian Tablet ownership trends. Tablet PC computer ownership in Canada market share estimates indicate that the number of Anglophone and Francophone Tablet owners in Canada will approach 2,105,030 by 2031.
Livestand digital Tablet magazine technology may also help Canadians research and book entertainment or vacations. Wine, golf, ski resort, and hotel content marketers may target Tablet owners with personalized images, articles and videos. The content presented to a Tablet owner will depend on his or her own interests: determined by browsing behaviour on Yahoo!’s network of websites. You may learn more about the potential for Tablet-based content marketing by reading Tumbleweed Tablet Marketing Analytics blog posts. As Tablet technology converges, perhaps Canadians may someday control their home and book vacations with one Tablet device.