Many of the 4.5 million worldwide Internet users might benefit from personalized, relevant content delivered to their desktops, laptops, Tablets (eg. iPad, PlayBook), and smartphones (eg. Blackberry, iPhone). Yahoo!’s has also recognized the importance of delivering personalized digital content to Internet users by introducing a digital magazine Tablet app. Content might be images, articles, videos, or events about golf courses, wineries, hotels, restaurants, ski resorts, business, or other topics. You may read the Yahoo! Mobile Marketing Analytics Interview: Livestand from Yahoo! Tablet Magazines blog post to learn more about Yahoo!’s personalized online content platform.
Google has the ability to offer personalized content to an Internet user by collecting data when he or she begins to create a map in Google Maps, edit a Google Docs document or view a YouTube video. The same is true with a Google Ad click or when the Google + button is punched. Each of Google’s 70 online products have one thing in common: an individual must create a Google Account to use it. Having a Google Account requires that a person register with a Gmail e-mail address and password. A Google user’s activity across all 70 Google products may be tracked only if he or she remains logged into a Google Account. And Google indicates whether this is so in the top-right hand corner of an Internet browser window on a Google search page. But now, let’s learn how the worldwide market of 4.5 million Internet users who may have a YouTube account, Google + profile and a Gmail e-mail has been calculated.
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