Read Analytics and Data Analysis Blog News » Social Network Marketing Analytics, Tablet Marketing Analytics, Tumbleweed Marketing Analytics Articles, Website Marketing Analytics » RIM BlackBerry PlayBook-Yahoo! Marketing Partnership?
Marketing Article Added | December 22nd, 2011 | 2 Market Research Articles
Marketing Article Updated | Wed, Jan 30, 2013 at 16:58
RIM’s BlackBerry PlayBook Tablet may be a platform Yahoo! Axis, Livestand from Yahoo!, and other Yahoo! Tablet apps. Yahoo! can offer RIM a sizeable marketing channel for marketing BlackBerry PlayBook Tablets and BlackBerry 10 smartphones. Tablet PC computer ownership in Canada market share estimates indicate Anglophone and Francophone Tablet owners in Canada will approach 2,105,030 by 2031. Monthly Yahoo! Canada Visitor Stats indicate about 2% of Yahoo! Canada home page visitors browse – http://ca.yahoo.com/ and http://qc.yahoo.com/ – on a PlayBook or other Tablet: about 280,000 unique Tablet visitors in March 2012 alone based on Yahoo.ca Tablet Home Page Browsers article. RIM’s BlackBerry PlayBook Tablets should have the Yahoo! Axis Internet Search Tablet App on their desktops. RIM may add Yahoo! App functionality to PlayBooks to better compete with other Tablets.
Yahoo! can benefit from an audience of over 850,000 BlackBerry PlayBook Tablet owners for content and Tablet apps. BlackBerry App World needs Yahoo! Axis and other apps for PlayBook owners to compete as Tablet prices drop to commodity levels by 2015 and beyond. RIM’s BlackBerry PlayBook may be transformed from commodity to value-added product meeting owners’ entertainment and leisure needs. Content rich BlackBerry Tablet apps from Yahoo! will help RIM sell BlackBerry 10 users on the PlayBook.
Written by tumbleweedmarketresearchanalyst
Marketing Ideas: Social Network Marketing Analytics, Tablet Marketing Analytics, Tumbleweed Marketing Analytics Articles, Website Marketing Analytics · Tags: Livestand from Yahoo!, PlayBook, Research in Motion, RIM, smartphones, Tablets, Yahoo!, Yahoo! Axis, Yahoo! Tablet browsers
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