Tablet price marketing analytics confirm that personalized, digital magazines delivered via Livestand from Yahoo! may be a competitive advantage for Tablet manufacturers. The Gartner Worldwide IT Spending Forecast estimates that the average retail price of a Tablet (eg. RIM PlayBook) will drop from $423 in 2011 to $263 in 2015. Tablet Marketing Analytics: Estimated RIM PlayBook Tablet Ownership in Canada discusses more about the estimated number of Anglophones and Francophones in Canada who own a RIM PlayBook Tablet computer.
Lower iPad, PlayBook and other Tablet computer retail prices were already evident in a November 29, 2011 Bloomberg article, Apple’s Rivals Try to Swipe Sales From iPad With Cheaper Tablets. The story reports that several Tablet makers have slashed prices in an attempt to gain market share from the Apple iPad. Tablet Marketing Analytics: Amazon’s Kindle Fire and Tablet PC Computer Ownership Segments discusses the Amazon Kindle line of Tablet computers which will retail at a lower price point for approximately $199.
As iPads, PlayBooks and other Tablets become a commodity, Tablet manufacturers must find ways to deliver unique, personalized content on their devices. Previous Tumbleweed blog posts have highlighted how wine drinkers, golfers, hotel travelers, and snowboarders might be targeted with Livestand from Yahoo! personalized, Tablet publications.
However, recent Canadian Print Measurement Bureau (PMB) readership data indicates that other segments might respond well to a Tablet digital publication. For example, an analysis of Fall 2011 PMB Top Line Readership Data reveals that 4 of the 10 most popular Canadian publications (magazines and newspapers) among males (12 years of age and older) are business category publications. At least two-thirds of those who read the following four business publications are male: PROFIT, Canadian Business, Report on Business Magazine, and the Financial Post Magazine. Chill magazine, distributed via Beer Store locations in Ontario, might also be popular as a Livestand from Yahoo! Tablet publication: almost 75% of its readers are male. Gender readership data for a publication will impact whether a Tablet magazine version might be well read, and the reasons for this are explained below. Tablet PC computer ownership in Canada market share estimates indicate that the number of Anglophone and Francophone Tablet owners in Canada will approach 2,105,030 by 2031.
The PMB readership statistics are important since Neilsen research reported on Matt Duench’s blog indicates that Tablet ownership is higher among males. Canadian marketers for whom males are a primary market might consider a Livestand from Yahoo!’s digital, personalized Tablet magazine as a marketing channel by which to deliver images, articles, videos, and other content. And Tablet manufacturers and retailers must consider content marketing partnership agreements with organizations who have developed a Yahoo! from Livestand digital magazine. By securing unique content for customers, Apple, RIM and other Tablet makers might protect and gain market share as Tablet prices approach commodity levels. The MagApps website directory lists contains a comprehensive list of Tablet magazines: these include the Maclean’s iPad magazine and the Popular Mechanics iPad magazine. Below is a chart that shows the ratio of male-to-female readership (among readers 12 years of age and older) – by publication category – for the three male-preferred publication categories that are tracked in the Fall 2011 PMB Top Line Readership Data report.
Marketing Ideas: Tablet Marketing Analytics, Website Marketing Analytics · Tags: ipadmarketinganalytics, livestandfromyahoomarketinganalytics, playbookmarketinganalytics, tabletmarketinganalytics, tabletpricemarketinganalytics